Romania’s Ministry of Economy, Entrepreneurship and Tourism launches a multi-faceted 2023-2035 national strategy to elevate tourism. Key pillars include private-public partnerships, destination marketing, and digitalization of public services in the sector.
Romania’s national strategy for the development of tourism 2023-2035 was put into public debate by the Ministry of Economy, Entrepreneurship and Tourism (MEAT).
According to the document, the objectives considered for the development of tourism are:
- the development of tourist destinations with the involvement of all actors in tourism by encouraging partnerships between the private and public environment at the destination level, in order to increase the quality and performance of the management of tourist destinations in Romania;
- increasing the notoriety of the tourist destination Romania, as a quality tourist destination on the international tourism market;
- reducing seasonality, increasing the average length of stay and the degree of loyalty of tourists;
- the development of all forms of tourism in Romania, the identification of new development opportunities and the stimulation of the increase in domestic and international tourist circulation;
- making investments in tourism;
- simplification of the authorization system in the field of tourism, including those of the collaborative economy type;
- ensuring the protection of both tourists and economic operators in the tourism industry in the event of a crisis;
- digitalization of public services offered by the central public authority in the field of tourism;
- supporting the entrepreneurial environment in the field of tourism.
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