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Times have changed and destinations that can now host a conference, a corporate meeting, an incentive trip or a social event have multiplied. On the Internet all seems to be beautiful and perfectly organized (destinations, conference centers, hotels, venues, restaurants, transportation etc.). On the other hand, buyers (potential customers) are trying to evaluate all parameters and make the right decision. It is now obvious that in order to "sell" the destination, the venue and our services we have to understand our client’s needs. This is the main theme of the IMIC 2009 conference.
5th International Meetings & Incentives Conference (IMIC 2009) "Selling Destinations, Venues and Services: Supplier Perspectives – Buyer Demands" will be held on 4-5 February, Athens, Greece, at Athinais.
Top Quality Speakers, Moderators and Panellists will discuss, explain and answer burning questions on:
– What Buyers really want?
– How can we successfully sell Destinations, Venues and Services?
– How can we attract various Types of Events?
– How can we deliver successful Incentive Programmes?
The Conference Agenda at a glance
Top issues
– Market Trends: Authenticity, the new standard of quality in the Experience Economy
– Market Trends: Incorporating cultural/heritage tourism into the mechanics of conference planning
– What Buyers (really) want?: Outstanding service, not price, keeps customers satisfied
– Place branding: How destinations are positioned in the minds of potential visitors
– Selling Cities, Venues and Services: Find and develop your Unique Selling Point
– Incentives: The Power and ROI of Motivational Experiences
– Hospitality Industry Perspectives: Sustainable development leads to a stronger performance
– Professional Networking: Building relationships for mutual benefit
Special Sessions
– Creative cities: Remaining competitive by steadily increasing the overall quality of life
– Local cuisine as a marketing tool in the MICE Industry
– Six-Star Meetings and Incentives
– Team-Building Activities
– Accepting online payments
Workshops
– Destination branding "Clinic"
– Social media optimization
– Incentive ideas.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
