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TOWARD Europe goes monthly with industry forums for 2006

TOWARD Europe, the organisation created to maximise the profitability of the European…

TOWARD Europe, the organisation created to maximise the profitability of the European travel industry, has announced it is to run 12 industry forums in 2006. The organisation Europe`s fastest growing industry body, is expanding its conferencing programme by over 50 percent against 2005, following industry demand.

The series of forums for 2006 will focus exclusively on either online operations or on key business issues, and are divided into six `Online Imperatives` conferences and six `Business Agenda` conferences.

Online Imperatives forums cover everything from designing the perfect website to online marketing and pay-per-click advertising, while Business Agenda forums will cover everything from distribution to technology, market trends to Europe.

Members of TOWARD Europe are entitled to send two delegates from anywhere in their organisation to each monthly event for free.

All events will be held at 28 Portland Place in London, W1. The first Industry Forum for next year takes place on Thursday January 26, and is titled `The Perfect Website`. The forum will be a master-class in how to make your online experience attractive, user-friendly and above all, business-winning.

Speakers already confirmed for the events next year include Hugo Burge, head of international at Cheapflights; Nick Jones, UK category development director at Overture; Steve Endacott, CEO of Holiday Group; Andy Tidy, managing director, Up Trips; Sue Hurdle, director of The Travel Foundation and John Harding, CEO of

Bill Barnes, Amadeus director of sales and a member of the Toward Europe management committee said: Following the success of the Industry Forums held this year and feedback from our members, we`re delighted to offer 12 events in 2006. The topics and fantastic line up of speakers promise that they`ll be an unrivalled resource for travel companies and will give members a unique opportunity to share ideas and to network.

The full line up of Industry Forums for 2006 is:

  • The perfect travel website (`Online Imperatives`), Thursday 26 January

  • GDSs and the future of distribution (`Business Agenda`), Thursday 16 February

  • CRM and tracking the web customer online (`Online Imperatives`), Thursday 23 March

  • Travel trends: How the industry will change in the future (`Business Agenda`), Thursday 20 April

  • Online marketing: Ensuring the right mix (`Online Imperatives`), Thursday 18 May

  • The systems showdown: Latest innovations from the technologists (`Business Agenda`), Thursday 22 June

  • Portal power: Which websites will win out? (`Online Imperatives`), Thursday 13 July

  • New developments in dynamic packaging (`Business Agenda`), Thursday 31 August

  • Pay-per-click and search engine optimisation`Online Imperatives`), Thursday 28 September

  • New products, new markets, new opportunities (`Business Agenda`), Thursday 26 October

  • Online intermediaries showdown: Choose your partner please! (`Online Imperatives`), Thursday 16 November

  • Europe: The new opportunities (`Business Agenda`), Thursday 14 December

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.