For the first time, Visit London is to run a photographic competition, ‘New look on London’, launched on its website and terminating at this year’s EIBTM. The competition is designed to showcase London and the…
For the first time, Visit London is to run a photographic competition, ‘New look on London’, launched on its website and terminating at this year’s EIBTM. The competition is designed to showcase London and the products and services of its stand partners, all in a unique way. Visit London also hopes to increase visibility for their recently launched new business brand positioning that brings together inspiring visuals with a personal perspective.
Visit London’s stand partners participating in the competition include:
- The British Airways London Eye
- Brocket Hall
- May Fair
- Rezidor SAS
- Silver Fleet- Woods River Cruises
- Hiltons of London
- The Savoy, A Fairmont Hotel
- Royal College of Physicians
- Park Plaza Hotels and Resorts
- ExCeL London
Visit London is asking professionals in the meetings, incentives and events industry to literally look at London from a new perspective and identify some key London venues and landmarks from unique and unexpected views. A portfolio of striking images that represent London venues from an unusual angle will be first available on the Visit London website visitlondon/eibtmcompetition where EIBTM buyers and visitors can view the competition prior to the exhibition.
The competition will provide clues and a selection of visuals – the final clue they have to unlock will be on the Visit London stand at EIBTM. A full set of images will also be featured in print material created specially for the show.
The winner of the competition will be drawn at random from all those who correctly identify a set number of images. Their prize will be an all expenses paid week’s holiday with a partner to London and a personalised programme, including visits to the places and venues highlighted in the competition.
Barbara Jamison, Sales Manager Europe of Visit London commented: “This year we want our presence at EIBTM to work for us. We believe that London has the world’s most unique and unusual venues for the meetings and incentives industry and we have launched this competition to show just how inspiring the city can be. Most of our stand partners are participating and we hope we will be celebrating a winner who has successfully identified many of the images – of course our partners will be on hand at EIBTM at the Visit London stand to help with the clues!”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
