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WestJet announced it will introduce premium economy seating across its entire fleet. The reconfiguration will introduce four rows of extra legroom seating with 36 inches of pitch and convenience features such as priority boarding as well as complimentary on-board amenities. The reconfiguration will begin in August and will be completed in December 2012.
"We continue to evolve our product offerings to provide greater benefit and value to a wider variety of guests," said Bob Cummings, WestJet Executive Vice-President, Sales, Marketing and Guest Experience. "We are confident that this new initiative, combined with the remarkable guest experience delivered by our inflight team, our reliable on-time service and our low fares will see even more guests flying with us."
As part of this initiative, WestJet will also standardize the seat pitch for the remaining rows on all aircraft to 31 to 32 inches, bringing its seat pitch in line with North American competitors.
"Details on the full product offering and how guests can take advantage of these exciting initiatives will be announced in the near future," concluded Bob Cummings.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
