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Experient announces Thad Lurie as Vice President, Business Intelligence and Performance

Accomplished technology leader to tackle rising demand for insights.

FREDERICK, MD – Experient – A Maritz Global Events Company has hired veteran technology executive Thad Lurie as its new Vice President of Business Intelligence and Performance.

"We are pleased to have an executive of Thad Lurie’s caliber join Experient to lead our efforts to deliver data-centric consultation and strategic services to clients,” said Michael Guerriero, Division President. “His track record in data analytics in the event industry will serve Experient and its clients well. Thad is particularly adept at fostering consultative teams who help clients quickly define goals, analyze data, and identify insights that will improve their events.”

Thad Lurie brings more than 15 years of association and technology experience to Experient and will be leading Experient’s analytics team. This team exists to serve event organizers who are looking to enhance their event’s performance relative to attendee experience, event attendance, and innovation.

Prior to joining Experient, Thad most recently held the position of VP Operations and Chief Information Officer for EDUCAUSE, an association whose mission is to advocate higher ecucation through the use of information technology. Thad also held leadership roles at Gravitate Solutions (formerly Old Town IT), American Wind Energy Association, American Health Lawyers Association, and American Association of Physics Teachers. For ASAE: The Center for Association Leadership, he has served as Technology Section Council Chair, Technology Council Vice Chair, and Technology Council Board Member.

“I am excited about joining the Experient team,” said Thad Lurie. “Experient has a strong culture of innovation and a desire to dramatically transform the events industry. I believe in the power of face-to-face meetings and leveraging data to create remarkable experiences, and I’m looking forward to working with my team to serve our clients and improve their business performance.”

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Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.