Latest News
HomeSea TravelCruisesExploring Alaska from home with Holland America Line’s new ‘Virtual On Stage Alaska’ program

Exploring Alaska from home with Holland America Line’s new ‘Virtual On Stage Alaska’ program

Spirit of ‘On Stage Alaska’ comes to life in new online presentations set for fall 2020.

SEATTLE, WASH. – With continued restrictions on gathering in place and in an effort to remain cost-effective, Holland America Line is developing new ways to help travel advisors move their business forward and keep travel dreams alive for their clients. The latest initiative introduced by the cruise line is “Virtual On Stage Alaska,” a live, online version of the “On Stage Alaska” program that pairs a lively presentation hosted by an agency in partnership with Holland America Line.

“Virtual On Stage Alaska” is designed to maintain the spirit of the original event and inspire clients to book by providing information about the culture, history and travel opportunities in Alaska.  “Virtual On Stage Alaska” features Holland America Line’s Alaska Experts who broadcast a live webcam presentation with a question and answer session. At no cost to the agency, travel advisors simply promote the event within their local market and invite their clients and guests to join online from home.

“’On Stage Alaska’ is one of our most successful programs and has proven effective in boosting Alaska bookings for our agency partners, so with the need to remain distant we found a unique way to offer this program and keep Alaska top-of-mind for the 2021 season,” said Gus Antorcha, president of Holland America Line. “There’s no better way to learn about Alaska than from people who know it best, and between our expertise of having been in Alaska for more than 70 years and the Journey Hosts who have lived it, we’re setting agencies up to successfully sell this region with an event that costs them nothing.”

Travel agencies can begin scheduling “Virtual On Stage Alaska” events now for events to be held beginning in August and running through early December. The elimination of cost to the agency and travel time for the Journey Host teams will give more agencies the opportunity to expose their clients to Holland America Line’s award-winning Alaska cruises and Land+Sea Journeys.

“Virtual On Stage Alaska” will continue to feature Holland America Line’s 21-day promotional booking window with an exclusive “On Stage Alaska” offer for agencies to extend to attendees of up to $350 in Onboard and Land Tour credit, plus $99 deposits. Holland America Line also is offering agents an extra 2% bonus commission on new 2021 Alaska bookings through September 30, 2020.

“Holland America Line’s On Stage Alaska” is one of the longest-running and most successful marketing initiatives in the cruise industry. Kicking off its 38th year in 2020, Holland America Line has brought its passion for the Great Land to the doorsteps of its travel agency partners by combining exciting personal presentations with unbeatable booking incentives.

Tatiana Rokou

Tatiana is the news coordinator for TravelDailyNews Media Network (, and Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.

She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.