FINN travel experts across the globe to direct comprehensive corporate communications and Social Media programs.
HONG KONG – Global marketing and communications agency, FINN Partners Travel & Lifestyle Group been named agency of record by Trip.com Group, one of the world’s largest and most highly respected travel services providers.
Covering a global remit, the account will be spearheaded by CatchOn, a FINN Partners Company across their offices in China and Hong Kong and FINN teams in London and New York working alongside the Trip.com team based in Shanghai.
The global team, working in the US, Europe and Asia, will create and implement an extensive scope of corporate communications activities to elevate Trip.com Group’s brands and bolster its corporate reputation among consumers as well as trade and business stakeholders. The assignment, which begins in March, includes creative campaign ideation; corporate and consumer media relations; content development; crisis communications and social media.
Central to FINN’s work for Trip.com Group will be leveraging its deep database to help advise on trends as well as rebuilding and recovery for tourism destinations and organizations as the industry moves on from the impact of COVID19. FINN’s remit also includes reinforcing Trip.com Group’s commitment to sustainable tourism.
Debbie Flynn, Managing Partner Global Travel Practice Leader for FINN Travel & Lifestyle commented, “As one of the world’s largest travel service providers, Trip.com Group is in a strategic position to leverage the Group’s leadership expertise in Asia during this critical time to lead the road to recovery for the industry. With our global footprint and expertise, FINN Partners’ hub and spoke approach will provide the Trip.com Group team with round the clock service as we drive the corporate conversation around this recovery and specifically China’s intrinsic role in generating confidence back into the international travel marketplace.”
Pluto Peng, Head of Global PR at Trip.com Group, commented, “We are delighted to be working with FINN Partners as we move out of a global crisis and into the important recovery phase for us and for the industry. FINN’s combined travel and technology expertise, established global footprint, and extensive crisis experience with multiple clients during these challenging times for the travel industry meant they were the right partner for us to take the brand forward into a new era for travel.”
FINN Partners’ Global Travel portfolio includes leading hotel groups like Mandarin Oriental Hotel Group, Six Senses Hotels & Resorts, destinations such as South Africa, Dubai, Jamaica, Italy and collaborates with the leading global industry associations including The Resilience Council.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
