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flydubai sets loyalty standards for the industry with Amadeus technology

Amadeus Loyalty Management is the technology behind flydubai’s innovative OPEN programme.

BANGKOK, THAILAND – Today’s airline marketplace is characterised by competitive pricing and unbundled offers that offer the traveller greater choice and flexibility than ever before. As a result, securing customer loyalty is increasingly challenging and airlines are taking new approaches to developing and managing their loyalty programmes. An innovative loyalty programme can help airlines differentiate themselves in a crowded market, and is also capable of generating substantial revenues.

That’s why flydubai chose Amadeus as a technology partner for its unique loyalty programme, “OPEN”. Amadeus’ cutting edge technology has enabled flydubai to develop a loyalty programme with an innovative and flexible approach that truly meets traveller needs.

“We had clear objectives when we were designing our Rewards programme. OPEN, flydubai’s new rewards programme, is simple and straightforward. Our rewards programme gives our members the ability to earn points easily, spend points at any time, flexibility on how they pay and can earn points together,” said Nahed Al Kheily, Vice President of Ancillary Revenue at flydubai.

From a traveller’s perspective – a key part of the proposition from the OPEN programme includes keeping things simple. Rather than complex mileage charts or sector maps to work out earned points, programme members earn at least 1 OPEN reward point for every $1 spent (excluding tax & fees).

This means members earn reward points with every flight, and they can redeem them for flights on any day, to any destination. Travellers can team up with family and friends to pool points, and the programme also includes a co-branded credit card through a partnership with Dubai Islamic Bank.

Commenting on the importance of the right technology solution, Nahed Al Kheily, said: “Based on feedback from our passengers we knew that they wanted to be rewarded for their travel with us and to achieve this we needed the right technology partner. We chose Amadeus as a partner, as we believe that its Loyalty Management suite, with its flexible capabilities lays the technology foundation for us as we seek to improve the customer experience and personalise our offering.”

Maher Koubaa, Vice President, Head of Airline Group, Middle East and Africa at Amadeus said: “Our technology is designed to help airlines effectively manage and leverage their loyalty programmes, whatever their size or business model. flydubai’s OPEN programme shows true innovation in catering to the needs of the airline’s customers, and its success is the hallmark of what a successful partnership can deliver.”

Amadeus Loyalty Management is an end to end and dedicated airline loyalty solution that empowers over 35 airlines with future proof technology that enables them to leverage their loyalty programmes to unlock revenues, enhance brand commitment and increase customer loyalty.

Theodore Koumelis
Co-Founder & Managing Director - Travel Media Applications | Website

Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.