Products that complement and customize travel, such as hotels, cars, insurance or even the option by larger seats on board have increasingly gained the passenger’s attention.
SAO PAULO – GOL Linhas Aéreas Inteligentes has adopted a strategy for offering partnerships with hotels, car rental companies and travel insurance services, so it can complement the travel experience of customers and add value to the business. These products have wide public acceptance. As a consequence, the results more than doubled from January to October 2017, compared to the same period of the previous year.
Another item that has conquered the customer is the GOL+ Conforto, which offers seats located at the front of the aircraft, offering even more space between the rows (34-inch seat pitch) and 50% more reclining. In addition, when purchasing it, the passenger guarantees priority at check-in and boarding, as well as access to the exclusive carry-on luggage compartment. In October, demand for GOL+ Conforto reached a record high since its launch four years ago, and in the period from January to October 2017, the increase in sales was 46% compared to the same period in 2016.
"These figures show that Brazilian consumers are increasingly realizing the evolution in the experience of flying GOL, and it's the result of constant investments in new products and services, in addition to offering the best road network in Brazil," says Eduardo Bernardes, Sales and Marketing Vice President at GOL.
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