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Hard Rock Cafe and City Sightseeing Worldwide sign global agreement

Both travellers and residents will enjoy a mutual discount on the services of both companies, two of the most recognised brands in global tourism.

BARCELONA / SEVILLE, SPAIN – Hard Rock Cafe and City Sightseeing Worldwide have joined forces to mutually benefit each other's customers with mutual discounts. The agreement is valid from today for more than 120 cities in over 40 countries where both brands operate.

From now on, all City Sightseeing passengers will be able to enjoy great food, music and incredible rock memorabilia while enjoying a 10% discount on their food and soft drinks at a selection of the best casual dining restaurants in the world. All they have to do is present their City Sightseeing ticket at any of the Hard Rock Cafes participating in the promotion. 

Hard Rock Cafe customers can also get a 10% discount on all products available on the website that include hop-on hop-off buses, just by using the code they can find in the Member Area of the website. Customers will be able to use the voucher as frequently as they want while the promotion lasts.

Through this agreement, both companies will be able to encourage traveller flow between their services and provide their customers with a more complete experience in the cities where they operate. The initiative also serves to bring together one of the world's most recognisable brands, Hard Rock Cafe, and the tourism brand with the most exposure in the world's major cities, City Sightseeing Worldwide.

"It is an honour to start a global partnership between City Sightseeing Worldwide and Hard Rock Cafe,” said Elena Alvarez, Vice President Global Sales & Marketing of Hard Rock International. “We are excited to welcome City Sightseeing clients and to offer them a great experience at our Hard Rock Cafe locations."

Rocío Aparcero, Head of Marketing at City Sightseeing Worldwide, added: "We are delighted to join our brand with another globally recognised brand like Hard Rock Cafe. I am convinced that together we will be able to provide millions of travellers and consumers around the world with the best experiences they can enjoy in the cities where we operate."

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