LoyaltyOne Co. and Lowe's Canada announce new agreement giving collectors more miles in Home Improvement category.
TORONTO – Lowe’s Canada and LoyaltyOne Co., owner and operator of the AIR MILES Reward Program, announce a new agreement to launch the reward program with an anticipated full roll-out to Lowe’s stores in Canada beginning on December 1, 2015. No other terms of the agreement were released.
Lowe’s Companies, Inc. is a FORTUNE 50 home improvement company with fiscal year 2014 sales of $56.2 billion, serving approximately 16 million customers a week in the United States, Canada and Mexico through its stores and online.
In Canada, Lowe’s opened its first stores in December 2007 and now operates in Ontario, Alberta, Saskatchewan and British Columbia. In July 2015, Lowe’s Canada announced that it will expand its presence in the provinces in which it currently has stores by opening an additional 14 new locations. Canadian customers will be able to earn AIR MILES reward miles at all Canadian Lowe’s retail locations and for purchases online at lowes.ca.
“The growth of coalition Partners is fundamental to the strength of the AIR MILES Reward Program and the value it provides our over 10 million active Collectors,” says Blair Cameron, Senior Vice President Client Services and Retail, AIR MILES Reward Program. “Our partnership with Lowe’s Canada will allow for even more Canadians to engage in the Program and get rewarded for investing in home improvement projects.”
“We are excited to join the AIR MILES Reward program and offer our customers an even more rewarding experience in our stores,” says Sylvain Prud’homme, President, Lowe’s Canada. “As we grow our business in Canada, we continue to look for ways to add value for our customers and enhance their overall shopping experience. This partnership gives our customers one more reason to shop at Lowe’s.”
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