As part of its overall marketing strategy, Diamond Investments, supported Brand Sense, a branding workshop conducted by internationally renowned marketing guru Martin Lindstrom to discover the unexplored journey of brand invention…
As part of its overall marketing strategy, Diamond Investments, supported Brand Sense, a branding workshop conducted by internationally renowned marketing guru Martin Lindstrom to discover the unexplored journey of brand invention. Attended by over 165 high profile marketing managers, the event was held in Bahrain on 9 May 2005 and Dubai on 10 May 2005.
At Diamond Investments we are always keen to lend our name to innovative events like this, said Ibtissam El-Assaad, Marketing Manager for Diamond Investments. This move is in keeping with our overall marketing strategy to build further awareness of the Diamond Investments brand in the region. Marketing is a vital tool to any business and we hope to continue to support other related events that provide us with further insight into effective marketing strategies and branding, she added.
Diamond Investments, a specialised real estate developer in Dubai is made up of a group of engineers, architects and entrepreneurs who adhere to the principle of only developing commercial and residential properties in the most sought after locations in the Middle East. It recently launched its sixth building in the luxury waterfront development of the Dubai Marina. With six buildings currently in the planning or construction phase in the development Diamond Investments has become the second largest developer in the Marina. Its six buildings, aimed at small families and young professionals offer highly desirable accommodation at remarkably competitive rates.
Commenting on the popular demand for Diamond Investments buildings El-Assaad said The Marina Diamond series will create 1300 residential apartments in the exclusive waterfront development. Of these we only have a small number left. Clients have been coming directly to us because they are comfortable with our reputation. It is this sense of brand awareness that is so important business and we have found that it clearly helps us to differentiate ourselves from the ever expanding competitive in the real estate industry.
In addition to the Gulf Marketing Review Brand Sense event held the other week Diamond Investments also sponsored the Effective Marketing Awards held at the start of the year.
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