The 2006 edition of ‘Concierge of the Year’ competition organized by the Dubai Department of Tourism and Commerce Marketing (DTCM) in association with Wafi City, attracted participation of…
The 2006 edition of ‘Concierge of the Year’ competition organized by the Dubai Department of Tourism and Commerce Marketing (DTCM) in association with Wafi City, attracted participation of 37 hotels with six short-listed properties competing in the final round.
The final leg of the three-tier annual competition for the selection of best hotel concierge professionals was held at the Nad Al Sheba Club in Dubai recently. Prizes worth AED 100,000 are up for the grabs in the much-awaited industry excellence recognition scheme.
The DTCM Manager Human Resources, Mr. Ibrahim Yaqoot, said: “The hugely-inspiring initiative has is designed to enhance professionalism and service standards of Dubai’s hospitality industry. Its success reflects our commitment towards the Dubai’s fast-expanding hospitality industry. One of the missions of the department is the provision of unique visitor experience combining quality service and value for money.”
He said concierge acts as the first point of contact at the hotels for any guest to know about the destination. “It is necessary to equip the concierge staff with knowledge about the place to enable them guide the tourists accurately and properly. Well-informed and satisfied tourists will have a positive image about Dubai as a destination as well as the hotel itself.”
The competition first started in 2001 to assist in further upgrading service industry standards throughout the emirate. This year’s competition is supported by its pioneer Wafi City in addition to Concierge magazine, The Big Bus Company, Strellson menswear, and Castaway Mini Cards.
As part of the selection process, mystery shoppers conducted 150 visits to 37 participating hotels over a period of three months, ascertaining the levels of services provided to the guests in addition to the knowledge of concierge staff about different aspects of Dubai, including attractions and events.
The second leg of the competition involved written test of the concierge staff about their knowledge about Dubai’s history and development, culture and heritage and shopping options. The ultimate leg of the competition brought together six hotel teams. The participants were required to answer questions from the judging panel within a specified time.
The competition categories include most-friendly concierge and best customer care.
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