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Figures reaffirm the UK`s position as the worlds leading source market to Dubai. Despite tough trading conditions and dented consumer confidence, Dubai Department of Tourism and Commerce Marketing (DTCM), has reported that UK visitors are up by 3 per cent for Q2 2010 compared to the same period last year.
Further reinforcing Dubai`s strength as a tourist destination and a key hub for the region, Dubai International Airport (DIA) was the only major international airport in the world to register growth last year. DIA handled more than 40 million passengers in 2009, which is a rise of 9.6 per cent on the previous year.
These positive figures reflect the continued efforts being made by Dubai to recognise the changing face of global tourism in this challenging environment. With new all-inclusive packages at the Jebel Ali Golf Resort and Spa through to premium luxury at the world`s first Armani hotel housed within the world`s tallest building Burj Khalifa, the breadth of product continues to expand.
Ian Scott, director UK and Ireland of Dubai Tourism and Commerce Marketing (DTCM), comments on the emirate`s success so far and outlook for the rest of 2010: “These new figures show that the UK market to Dubai is really starting to recover, and that our strategy so far this year is paying off. We of course recognise the continuing challenges ahead, but the outlook is positive with a range of new projects in the pipeline that will continue to inspire first -time as well as repeat visitors. This combined with the DTCM`s trade support and innovative promotions such as Kids Free this summer make for a very positive future for Dubai.”
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
