In order to promote the new route in the UK and attract the maximum number of travellers, the Tenerife Tourism Corporation has signed an agreement with British Airways to carry out a joint marketing campaign.
The new five-day- a- week British Airways direct service between London Gatwick and Tenerife has already proven to be a success, with all the seats on the inaugural flight on 29 March already sold out, both on economy and business class. With this new route, British Airways becomes the only carrier offering business class seats on flights to and from Tenerife.
Tenerife’s Tourism Minister, Carlos Alonso, said that “the fact that the inaugural flight is already sold out weeks before departure is a very positive sign of how well the new route has been received, and a good indicator of future sales.” He added: “This new service will satisfy the demands of the island’s tourism sector, particularly our 4 and 5 star hotels, as it will appeal to more high end and business British visitors.”
In order to promote the new route in the UK and attract the maximum number of travellers, the Tenerife Tourism Corporation has signed an agreement with British Airways to carry out a joint marketing campaign, including outdoor and print advertising, social media and PR.
The inaugural flight will depart London Gatwick at 7.10h on 29 March, landing at Tenerife South Airport approximately four hours later. The new service will run five times a week on Mondays, Tuesdays, Wednesdays, Fridays and Saturdays. The UK is the largest overseas outbound market for Tenerife, with nearly 1.6 million British tourists travelling to the island in 2012.
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