In a poll by Harris Interactive, passengers placed inflight Wi-Fi amongst the top four amenities they most want to see offered by an airline.
APEX EXPO, ANAHEIM – Inflight connectivity is clearly making the difference for airlines looking to be recognised as the best in the world. This was aptly demonstrated by the prominence of awards for OnAir’s customers at the 2014 World Airline Awards: Emirates was named as the airline with the best IFE, Qatar Airways as the best airline in the Middle East, Aeroflot as the best airline in Eastern Europe and All Nippon Airways as the best transpacific airline. OnAir enables these airlines to offer the complete passenger experience by providing inflight connectivity.
All four airlines have connectivity on their most important routes, giving passengers the choice to stay in touch with the rest of the world during the flight. In a poll by Harris Interactive, passengers placed inflight Wi-Fi amongst the top four amenities they most want to see offered by an airline. The response from younger travellers of the digital native generation was even more emphatic, placing inflight Wi-Fi second on the list.
“It is obvious that the Internet and mobile phones are an integral part of everyday life and will become increasingly so. Naturally, the best airlines need to provide inflight connectivity,” said Ian Dawkins, CEO of OnAir. “Inflight connectivity has superseded the traditional model of inflight entertainment and must be integrated into airline’s entertainment strategy to meet the demands of today’s passengers.”
The prominence of Middle Eastern airlines among the winners is no surprise. These are the airlines that have led the way in offering inflight connectivity on a global basis. Airlines in the Middle East were quick to adopt inflight connectivity and have subsequently used their experience to build it into their strategies.
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
