Hosting Rugby World Cup 2015 is estimated by Deloittes to be worth £2.1bn to the British economy. VisitEngland has been working closely with host destination organisations, venues and local authorities to ensure the best possible experience for all visitors, including spectators, media and teams.
With one year to go until England plays host to the world’s third largest sporting event (on Thursday 18 Sept), VisitEngland hails Rugby World Cup 2015 as a tremendous opportunity for tourism in England, with the potential to boost tourism spend, help grow the visitor economy and create jobs. In its role as national tourism partner for England, VisitEngland has been working with the organising committee, England 2015, the host cities, venues and local authorities to harness the opportunity to encourage visitors from home and abroad to stay longer, explore wider and spend more.
Hosting Rugby World Cup 2015 is estimated by Deloittes to be worth £2.1bn to the British economy. With 10 host cities in England (as well as Cardiff) and 41 team bases across the country, the tourism potential is spread far and wide with destinations and businesses set to benefit from the expected influx of international and domestic visitors. With the Tournament taking place over 44 days, and with several days between each team’s fixtures, the vast domestic and international fan base will have the luxury of time to explore the host destinations and wider.
VisitEngland has been working closely with host destination organisations, venues and local authorities to ensure the best possible experience for all visitors, including spectators, media and teams.
Chairman of VisitEngland Lady Cobham CBE said: “We’re incredibly excited at the tourism potential for England with one year to go until the arrival of Rugby World Cup 2015. England is a world class tourist destination and this high profile event provides a fantastic platform for our host cities and destinations to encourage and entice visitors to explore the wonderful experiences on offer. This is not only an opportunity for the host destinations, but for the entire country, as fans from home and abroad assemble, and media from across the globe focus their spotlight on England as host to the world’s third biggest sporting event.”
Debbie Jevans, Chief Executive of England Rugby 2015, said: “This is an exciting moment as up to one million tickets are on sale for Rugby World Cup 2015. As we approach a year to go, it’s the moment that Rugby fans all around the world have been waiting for.
“We have worked hard to develop a ticketing system which makes the application process easy and efficient as possible, and offers flexibility to fans. Fans have 17 days to apply, so there is no rush and they should take time to consider what they would like to purchase.
“With prices starting at £15 for adults and £7 for children, it’s a fantastic opportunity to watch the world’s best teams play in some of the best venues in England and Cardiff.”
Over the past year VisitEngland has embarked on a series of activities to make the most of the tourism opportunities presented by Rugby World Cup 2015. In addition to working with partners across England, representatives from VisitEngland have been visiting key international markets as part of the Rugby World Cup Trophy Tour to promote England’s tourism offering. Earlier this year VisitEngland launched a series of animated films to mark the start of the Rugby World Cup Trophy Tour giving a preview of the sights, sounds and tastes of RWC2015 and England’s Host destinations.
VisitEngland will also be providing Broadcast guides for visiting media with information on how to get around, where to stay and what to see during their stay.
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