New destination travel trade show to open business opportunities.
FORT LAUDERDALE, FLA. and JOHANNESBURG – South African Airways (SAA), and South Africa-based event specialist On Show Solutions, have introduced a new marketing platform for North American travel suppliers that represent tourism destinations, convention & visitors bureaus, hotels & resorts, cruise lines and sightseeing attractions in the U.S. & Canada to target tour operators and travel agents in South Africa. In March 2015, the North America Showcase will travel to key cities in South Africa to meet with travel specialists selling North America as a business and leisure destination.
South Africa is the economic powerhouse of Africa with Johannesburg as the gateway for the continent. The North America Showcase is designed for travel companies that are already receiving South African business to boost their business network. For companies looking for new markets, the North America Showcase will facilitate introductions with the right contacts to develop business potential.
“Our partnership with On Show Solutions has been a truly successful venture for the last six years opening channels for travel from the U.S. to Africa,” says Todd Neuman, Vice President of Commercial for South African Airways in North America. “SAA offers the most service from South Africa to the U.S. and the new North America Showcase enables us to further develop both leisure and business traffic that is traveling to the U.S. and Canada.”
Buyer selections and invitations will be a multi-pronged approach to ensure participants meet with the caliber of travel agents and tour operators that are suited to the North American market. On Show Solutions has managed trade roadshows in South Africa for the past seven years having built up a substantial following. They have also partnered with the primary tour operators who sell North America to the South African travel trade namely Thompsons Holidays, Travel Vision and Holiday Tours who will invite their extensive client databases.
“Thompsons Holidays sends thousands of South African travelers to the U.S. and Canada each year to see natural wonders, cities and historic landmarks, and to visit entertainment and theme park venues. We pride ourselves on offering the South African consumer a wide variety of travel options into North America,” says Kay Ellison from Thompsons Holidays in South Africa.
The dates and venues for the 2015 North America Showcase in South Africa are:
- March 23, 2015: Cape Town
- March 24, 2015: Durban
- March 25, 2015: Johannesburg
- March 26, 2015: Pretoria
- March 27, 2015: Johannesburg (exclusive event)
The participation package includes speaker presentation sessions, exhibitor table and branding at all four trade events, and maximum networking time. Group coordination will be arranged as well as pre and post show tours if required.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
