Latest News
HomeRegional NewsAfricaThe world will meet in Italy at Bit 2019 to enhance the value of travel as experience in terms of business

The world will meet in Italy at Bit 2019 to enhance the value of travel as experience in terms of business

The dedicated event-areas – A Bit of Taste, I Love Wedding, Bit4Job, BeTech, and MICE Village – consolidate their position. Over 70 training and information events for professional growth, with special focus on Travel Agents, will enrich the already busy schedule.

MILAN – Happiness is a journey, is Bit 2019’s tagline: a never-ending journeybecause the whole world is worth exploring. And the world will meet inMilan,at fieramilanocity from 10 to 12 February.A three-day event, which has become a benchmark for the Italian and international tourism industry, thanks to its repositioning based on an ever-evolving exhibition concept, which focuses on theprofessional management of travels, conceived as an experience and a lifestyle.

Major Italian and international players are increasingly interested in taking part in this event.

This year, prestigious European countries, such as Germany, will be back at Bit, Italy’s International Tourism Exchange. All five continents will be represented by consolidated exhibitors, new entries, and returning ones.Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Germany, Greece, Poland, The Netherlands, Portugal, The United Kingdom, Russia, Slovenia, Spain, Switzerlandwill represent Europe; the Mediterranean area and the Middle East with be represented by Palestine, Cyprus, Morocco, andTunisia; Ethiopia, Madagascar, Namibia, Seychelles, Uganda, will represent Africa, while Asia will be represented by India, Indonesia, Mongolia, Sri Lanka, Thailand; North and South America will be represented byCuba, Guatemala, Paraguay, Dominican Republic and the United States.

Bit 2019is the most important marketplace for promoting Italy in the world, thanks to the presence of almost every Region, in particular of: Abruzzi, Basilicata, Calabria, Emilia Romagna, Friuli Venezia Giulia, Lazio, Liguria, Lombardy, Marche, Sardinia, Sicily, Tuscany, Umbria, and Veneto. Consortia, tourism authorities, and convention bureaux from numerous Italian locations will also be present, such as Agrigento, Cittadella, La Maddalena, Lake Como, Riva del Garda, Termoli, Volterra-Valdicecina-Valdera, Costa Rossa Sardinia, Consorzio Regionale Città d’Arte del Veneto.

The whole Bit concept focuses on the experience factor, offering continuous opportunities for updates and sharing knowledge. The most popular areas from the previous editions will be confirmed at Bit 2019:A bit of Taste, the area dedicated to food and wine tourism, one of the main reasons travellers are encouraged to visit new or renowned destinations; I Love Wedding, which is dedicated to the professions operating around this specific and popular context; Bit4Job, the area dedicated to recruitment for the tourism sector, which represents a unique opportunity for people looking for work and people looking to improve their business; BeTech, the area dedicated to digital technology which groups together business services & networking, paying special attention to innovative start-ups; MICE Village, the area for organisers of events, conferences, meetings, incentives, congress centres, locations for events and hotels with conference centres to facilitate meetings with specialised buyers.

Indeed, there will be a focus on training and the most interesting issues, from food and wine, destination marketing, and digital technology, through an extensive panel of conferences, with at least 70 meetingsto be held over the course of the event. Bit 2019 keeps growing also as a place where to share ideas and learnabout future trends.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.