The TUI UK & Ireland Social Media Customer Service team has been operating 24/7 since January. This means their combined audience (Thomson and First Choice) of over 555,000 Facebook fans and over 34,000 Twitter followers have the choice to contact an advisor through the most convenient channel.
TUI Travel PLC, one of the worlds’ leading leisure travel companies, and owner of Thomson and First Choice holidays, is delighted to announce that both Thomson and First Choice have been placed 4th and 30th respectively in Headstream’s Annual Social Brands 100. Within the travel industry, Thomson was ranked 3rd and First Choice was ranked 7th.
This news follows on from Thomson Holidays being ranked fourth out of all the socially devoted Facebook brands in the UK as well as ranking number one for customer service response rates at 97% during the month of March.
The TUI UK & Ireland Social Media Customer Service team has been operating 24/7 since January. This means their combined audience (Thomson and First Choice) of over 555,000 Facebook fans and over 34,000 Twitter followers have the choice to contact an advisor through the most convenient channel, any time of the day from home or abroad to ask questions about a past, current or forthcoming holiday through any device. With an average response time of 73 minutes customers are finding the team a valuable source of information.
These exceptional results prove that TUI Travel’s digital strategy of Anytime, Anywhere, Anyway is both right for our customers and our business. The results come close on the heels of the recent launch of the ‘Digital Assistant’ app for our Tour Operator customers. TUI Travel is amplifying the customer experience through the various touch points along their holiday journey. Facebook and Twitter are key social media channels on that journey.
Jeremy Ellis, Marketing Director for Thomson and First Choice said: “I want to congratulate all the work our social media teams have been doing around the clock. This result really speaks volumes in terms of our commitment to our customers and it’s great to get recognition for our brands too. When people engage with us across multiple platforms, we are ready to respond to their needs and wants. We put the customer at the heart of our business and by engaging them in conversations we hope to build on our relationships with them.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
