The Tower provides Tiffany & Co. an iconic 4-sided digital platform at the center of this new international terminal.
PARIS – JCDecaux S.A., the number one outdoor advertising company worldwide, unveiled one of its first digital outdoor sponsorship campaigns at LAX’s Tom Bradley International Terminal. Tiffany & Co. will be the exclusive digital outdoor media partner on the Digital Clock Tower, promoting their new men’s timepiece collection.
The Digital Clock Tower is the first of its kind in North America. The Tower provides Tiffany & Co. an iconic 4-sided digital platform at the center of this new international terminal. This high-definition digital structure stands 72-feet tall. It reaches all departing travellers and dominates the terminal’s great Hall.
Tom Bradley International is one of the most prestigious terminals in the world. It is the largest international terminal in the US with over 9.8 million passengers traveling to and from Europe and the Asia-Pacific region. It is home to over 30 airlines such as China Airlines, Cathay Pacific, Korean Air, British Airways, Qantas Airways and Lufthansa. The terminal also provides one of the most comprehensive travel retail offerings with many high-end, global boutiques for fashion, jewellery and accessories.
Catherine Lacaze, Vice President Marketing, Northern America of Tiffany & Co., said: “Tiffany is excited to be the first exclusive media partner on the Digital Clock Tower to highlight our new collection of watches, CT 60. Our founder Charles Lewis Tiffany defined the spirit of a New York-minute and all the possibilities that can happen in 60 seconds. The Clock Tower is a wonderful platform to delight the people who pass it every minute with the excitement of what a minute can bring.”
Jean-Francois Decaux, Co-CEO of JCDecaux, said: “We’re delighted to expand our US partnership with Tiffany & Co. to Los Angeles International Airport. This new, digital spectacular tower provides unparalleled exposure for one of the world’s most iconic brands.”
Key Figures for the Group
- 2014 revenues: 2,813m euros
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 index
- No. 1 worldwide in street furniture (491,710 advertising panels)
- No. 1 worldwide in transport advertising with more than 135 airports and more than 279 contracts in metros, buses, trains and tramways (379,060 advertising panels)
- No. 1 in Europe for billboards (180,590 advertising panels)
- No. 1 in outdoor advertising in the Asia-Pacific region (215,350 advertising panels)
- No. 1 in outdoor advertising in Latin America (52,340 advertising panels)
- No. 1 worldwide for self-service bicycle hire
- 1,078,220 advertising panels in more than 60 countries
- Present in 3,700 cities with more than 10,000 inhabitants
- 11,900 employees.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
