Sticking to one’s first idea on vacation plans is becoming a thing of the past, according to the results of the 2012 Summer Traveler Intentions Survey, which is fielded annually by leading inspirational travel website Travel-Ticker.com. The poll, conducted in May 2012, asked the opinions of more than 2,000 U.S. consumers about their summer leisure travel intentions, and…
Sticking to one’s first idea on vacation plans is becoming a thing of the past, according to the results of the 2012 Summer Traveler Intentions Survey, which is fielded annually by leading inspirational travel website Travel-Ticker.com. The poll, conducted in May 2012, asked the opinions of more than 2,000 U.S. consumers about their summer leisure travel intentions, and unearthed some surprising findings about Americans’ willingness to be flexible when it comes to booking travel. The results indicated that while 87% of respondents currently plan on taking at least one vacation this summer, which is up from last year, the vast majority (83%) could easily be swayed to change their plans if presented with a deal that will save them money.
"Our annual survey has surfaced a growing trend of consumers willing to get up and go when a great deal strikes," said L. Jasmine Kim, general manager of Travel-Ticker.com. "That kind of flexibility can save a tremendous amount of money by allowing travelers to act on short-lead purchase bargains or to consider alternative destinations that deliver similar experiences at a fraction of the cost."
In addition to the stats above, the 2012 Summer Traveler Intentions Survey also found that almost half of people polled plan on taking multiple trips this summer and saving money is at the top of their minds. According to the poll:
- 72% of respondents are planning to be more flexible this summer when choosing vacation destinations and dates if it means they will save money
- 75% of respondents said that they are often inspired by travel deals and have a desire to book a great deal before it disappears
- 79% of respondents believe you can save money by booking travel on a whim
"Hotels and other travel services sporadically release fire sales and slash prices throughout the year, and even though the date window for using those deals is usually pretty big, the window for purchasing is small," said Kim. "At Travel-Ticker.com, we are in constant communication with our travel partners in order to flag these incredible deals for folks who are looking to book travel on a moment’s notice so they can enjoy a spectacular and affordable trip."
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
