Corporate meetings and incentive travel are one of the fastest growing segments of the travel industry. To keep pace with the increasing demands of this market, Carnival Cruise Lines has dramatically expanded its…
Corporate meetings and incentive travel are one of the fastest growing segments of the travel industry. To keep pace with the increasing demands of this market, Carnival Cruise Lines has dramatically expanded its “Preferred Awards” program, which enables businesses to purchase the line’s all-inclusive cruise certificates to reward top employees and encourage customer sales. The company has also created a stand-alone Web site exclusively for meeting planners.
The expanded “Preferred Awards” program includes a variety of ships and itineraries including new Europe and Greek Isles departures aboard the Carnival Freedom, as well as access to more stateroom categories, including top-of-the-line suite accommodations – rare in cruise industry incentive programs.
The new carnivalmeetings Web site includes comprehensive information tailored exclusively for corporate meeting planners, with updated content and a host of enhanced photos and graphics.
“The meeting and incentive market is a vital part of Carnival’s marketing mix and one of the fastest growing segments of our business. These new and expanded programs provide business leaders with a convenient means to learn about the many benefits of shipboard meetings and reward top employees and clients with our memorable and relaxing cruises,” said Richard Weinstein, Carnival’s vice president of corporate and incentive sales.
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