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New deluxe cruise line enters market

An entirely new, deluxe cruise brand has made its appearance in the cruise market with the launch of Azamara Cruises by Celebrity Cruises. According to the company the new cruise line is designed to…

An entirely new, deluxe cruise brand has made its appearance in the cruise market with the launch of Azamara Cruises by Celebrity Cruises. According to the company the new cruise line is designed to offer exotic destination-driven travel experiences, Azamara Cruises — consisting of Azamara Journey, which sailed May 5, and sister ship, Azamara Quest, which enters service in October — will present a more intimate onboard experience, while allowing access to the less-traveled ports of call experienced travelers want to visit.



We created Azamara Cruises to target an area of the market that we believe is underserved, and an area this product is ideally suited to fill, said Richard Fain, Chairman and CEO of Royal Caribbean Cruises Limited, parent company of Azamara Cruises. This new line falls into what we consider the deluxe category — a category between premium and luxury.



According to Azamara Cruises President Dan Hanrahan, who also is president of Celebrity Cruises, Azamara Cruises is expressly designed for travel enthusiasts who appreciate what a cruise vacation has to offer, but are looking for something a little different, and a little more special. And what`s special about Azamara Cruises is its distinctive combination of impeccable service, exceptional cuisine and off-the-beaten-path destinations, with truly immersive excursions.



Complementing the exotic Caribbean and Europe itineraries for Azamara Journey and Azamara Quest, previously announced under the former Celebrity Expeditions banner, Hanrahan said that Azamara Cruises` itineraries will not only take travelers to some of the most desirable locations in the Caribbean, but will immerse them in Asia, and even transport them around the world. Itinerary details for Azamara Cruises` Asia and world cruises are yet to be announced, but once finalized, the line expects to visit more than 200 ports — most of them new to cruise travelers — in over 70 countries.

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