Introduced for the first time, the Prestigious Star Awards 2012 honoured the digital intelligence of luxury venues.
A world first, the Prestigious Star Awards 2012 honoured the digital intelligence of luxury venues, an event which attracted representatives from notable hotels such as The Langham, London, The Grand Hotel, Eastbourne, Mandarin Oriental Hyde Park, London, and the Maybourne Hotel Group. The event was also live-streamed online using the Google+ “Hangouts On-Air” feature, enabling a global audience to take part.
The winners were announced as follows:
- Best Venue Website: qualia, Hamilton Island
- Best Venue Blog: Royal Albert Hall, London
- Best Venue Facebook Page: The Carlyle, New York
- Best Venue SEO: The Langham, London
- Best Venue YouTube Channel: Sydney Opera House, Sydney
- Best Venue Twitter Channel: The Roof Gardens, London
- Best Venue Google+ Page: Mandarin Oriental Hotel Group
- Best Venue Mobile Offering: The Cadogan, London
- Best Venue Social Media Campaign: The Grand Hotel, Eastbourne
- Overall Digital Star: The Langham, London
The reason for focusing on digital at this year’s awards was to recognise the increasing role it plays in a venue brand’s growth. The figures speak for themselves, with over 404 million Europeans online in September alone and consumers spending 6.7 billion hours on social networks in October. The award categories highlighted the impact of social presence on search, which remains hugely important as over 95% of us only click on search results displayed on the first page. (Sources included: comScore)
“Search is increasingly dependant on a brand’s social authority and social authority is built through social media engagement, blogging, SEO and so on. This is what optimises ROI in digital and what makes it even more important to highlight the value of excellence in digital communications by our member venues.”
Prestigious Venues founder Habib Amir further elaborated with his opening speech at the awards.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
