Royal Caribbean and Inter Miami CF announce a strategic partnership, fusing the worlds of vacations and sports to deliver unparalleled fan experiences.
SINGAPORE – Royal Caribbean International and Inter Miami CF have joined forces in an unprecedented, multiyear partnership that will combine the passion and commitment of the respective powerhouses in vacations and sports.
Royal Caribbean will become the Club’s Main Partner and Official Vacation Partner. The cruise line and Inter Miami kicked off the first phase of their partnership in a bold way by officially welcoming global fútbol icons and their families to Miami in July. The unveiling event, La Presentación, marked the start of a new era, where the “Freedom to Dream” took center stage in a sold-out DRV PNK Stadium.
“Royal Caribbean started in Miami more than 50 years ago, and we have always had heart and passion for our community,” said Jason Liberty, president and CEO, Royal Caribbean Group. “It’s been exciting to see Inter Miami’s success, including their recent Leagues Cup title, energize South Florida. As the Club’s Main Partner, we are thrilled to build on that momentum together and deliver memorable moments to fans around the world.”
“We are proud to partner with Royal Caribbean, an iconic Miami brand,” said Inter Miami CF Managing Owner Jorge Mas. “As a global leader in the cruise industry, Royal Caribbean shares Inter Miami’s innovative drive. Together, we will set the standard for the future of sports partnerships.”
Fans will see the partners unite on and off the field, through stadium LED, in-game content, fan zone activations, the Club’s digital and social platforms, and more starting with the next home game at DRV PNK Stadium. In addition, the two hometown favorites’ shared commitment to the community they call home will come to life across local initiatives in South Florida, building on Royal Caribbean’s decades-long track record of celebrating and contributing to the destinations its ships visit and Inter Miami’s commitment to harnessing the power of fútbol to do good since the Club’s inception.
“We always look for the opportunities that will provide us with an authentic partnership, and this one is a perfect fit,” said Inter Miami CF Chief Business Officer, Xavier Asensi. “This partnership makes total sense for all of us: two local brands with global audiences and huge ambitions.”
“Royal Caribbean and Inter Miami have won the hearts and minds of fans from around the world,” said Kara Wallace, senior vice president and chief marketing officer, Royal Caribbean International. “Together as partners, the possibilities to reach more dreamers and adventurers are exponential from ship to pitch, especially as we look forward to the arrival of the new Icon of the Seas to Miami.”
The partnership comes on the heels of the countdown to the start of a new era of vacations. As Miami welcomes one icon, its next is set to make its debut in January 2024 – Royal Caribbean’s Icon of the Seas. As the first-of-its-kind combination of every vacation, from the resort getaway to the beach escape and the theme park adventure, the cruise line’s best-selling ship welcomes every type of family and adventurer.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.