Selected Italian and Roman companies will have a unique opportunity to present their production to international operators with a specific B2B program.
The Italian capital hosts (at Sheraton Golf Hotel- Roma), Italian Wedding Summit, the summit of foreign wedding operators. Five days to showcase Roman and Italian companies in the sector through an itinerary among famous tailors, tasting points, and prestigious cultural sites, including the private apartments of the Pontiff in Castel Gandolfo.
The Italian Wedding Summit (IWS, March 21-25) is organized by the Green Weddings Foundation and is sponsored by the Department of Major Events, Sports, Tourism, and Fashion of Rome Capital. The Italian Wedding Summit, from March 21 to 25, will bring to Rome wedding planners, travel agents, bloggers & influencers, representatives of international event planner associations, and LGBTQ associations from the main foreign markets.
International guests, wandering through the eternal city, will experience immersive sensory experiences in places chosen specifically for their extraordinary beauty. They will encounter tradition and innovation, taste typical specialties and gastronomic excellences, enjoy artistic atmospheres and architectures that inspire dreams: on the “wedding set,” participants will experience as protagonists moments that will narrate the extraordinary beauty of the city, flipping through some unforgettable pages written by great cinema.
Traveling among famous Roman tailors, wedding ambassadors will immerse themselves in the atmosphere of that school of elegance that has made Italian tailoring tradition unique in associations, and LGBTQ associations from the main foreign markets. Selected Italian and Roman companies will have a unique opportunity to present their production to international operators with a specific B2B program. International guests, wandering through the eternal city, will experience immersive sensory experiences in places chosen specifically for their extraordinary beauty. They will encounter tradition and innovation, taste typical specialties and gastronomic excellences, enjoy artistic atmospheres and architectures that inspire dreams: on the “wedding set,” participants will experience as protagonists moments that will narrate the extraordinary beauty of the city, flipping through some unforgettable pages written by great cinema. Traveling among famous Roman tailors, wedding ambassadors will immerse themselves in the atmosphere of that school of elegance that has made Italian tailoring tradition unique in Italy through entrepreneurial activity in international weddings. The Gala Dinner and IWS event will conclude with a fireworks display. An event like the Italian Wedding Summit will remain in the hearts of the guests who, through social media and the press, will transmit the unforgettable moments experienced. Participants will share dozens and dozens of reels and messages, and considering that each of them has hundreds of thousands of followers, the media result will be striking. This, together with the direct action of the organizers, will contribute to promoting our territory. Each ceremony can bring from abroad and for several days tens of people who will have significant budgets to spend on the products and services of many companies.
The Green Weddings Foundation and the International Wedding Summit
This event is part of the activity initiated by the Green Weddings Foundation, which is expressed through two actions, one national and the other international. With the first action, national, through the adoption of regulations based on environmental sustainability and social well-being criteria, the Foundation aims to guide operators in rebuilding new productive and distribution chains that are completely eco-sustainable to better enhance the landscape, artistic, historical, social, and cultural heritage and, by acting on training, make the territories more organized and attractive to adequately welcome the growing needs of the foreign market that aspires to celebrate their wedding in Italy. With the second action, international, the intention is to implement every promotional, commercial, exhibition, and communication action to attract from abroad the celebration of weddings and private events in Italy while promoting simultaneously, through this action, Made in Italy (tourism, food, fashion, and quality craftsmanship) worldwide.
The organization of the International Wedding Summit falls within this second scope, which aspires, through the presentation of our extraordinary heritage, to gradually increase the number of ceremonies attracted from abroad and celebrated in Italy. Having some wedding planners at a trade fair event is considered a great success for the extraordinary economic movement they manage to determine. Just think that more than fifty companies, firms, and artisans are involved in a ceremony. Furthermore, the data is comforting: over 2 million tourist arrivals connected to Weddings with a turnover of over 599 million euros.
Civil unions are increasing (over 65% compared to the pre-pandemic period), with 619 thousand arrivals from the USA, UK, Australia, United Arab Emirates, Canada, India. In 2024, an increase of 15% is expected: Italy seems to have become one of the most coveted destinations for weddings. In achieving our mission, we have numerous travel companions, including: ESMEA, The European Small and Medium Size Enterprise Association, Skall International, the oldest tourism organization active today in over 160 countries, and the Italian Foundation in the world.
Mario Masciullo is a freelance journalist. Fairly well experienced on the European, Mediterranean, Middle East, Asia, Pacific markets both in their tourism and political tourist development, given the regular travel and updating on said territories. Plus the journalistic activity regarding the mentioned destinations. Objectives are to keep updated and put his know-how at the service of whoever needs it.
