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Canada hotel room rates driven by groups in February 

Manitoba
Manitoba, Canada.

At the market level, the lowest occupancy was reported in Edmonton (+4.6% to 53.3%).

WASHINGTON – Canada’s hotel industry reported a third consecutive month of occupancy declines but continued growth in average daily rate (ADR), according to CoStar’s February 2024 data. CoStar is a leading provider of online real estate marketplaces, information and analytics in the property markets.

February 2024 (percentage change from 2023):

  • Occupancy: 58.0% (-1.6%)
  • Average daily rate (ADR): CAD181.55 (+3.8%)
  • Revenue per available room (RevPAR): CAD105.37 (+2.2%)

Group ADR growth (+7.9%) was the strongest among the segments.

“Both transient and group occupancy declined, down 2.4% and 1.2%, respectively, contributing to the third consecutive decline in Canada’s monthly hotel occupancy,” said Laura Baxter, CoStar Group’s director of hospitality analytics for Canada.

“A greater decline in the metric occurred over the weekends as opposed to weekdays, suggesting that leisure travelers continue to reel in discretionary spending. Meanwhile, weekday occupancy was only marginally below last February, indicating that business travel is not pulling back to the same degree.

“Room rate growth, while slightly lower than January, continues to outpace inflation, but the gap between the two measures has narrowed. While group occupancy was down, group rates grew at a healthy pace year over year. The segment is becoming more lucrative and prevalent as group demand continues its recovery to pre-pandemic levels.”

Among the provinces and territories, Manitoba recorded the highest February 2024 occupancy level (69.8%), which was 0.5% below 2023.

Among the major markets, Vancouver saw the highest occupancy (73.5%), down 1.4% over February 2023.

The lowest occupancy among provinces was reported in Prince Edward Island (38.6%), down 38.1% against 2023. The decline was due to comparison to the province’s Canada Winter Games host period last year.

Supply pressure continues to be minimal for most markets,” said Baxter. “New openings across Canada in 2024 are expected to be down roughly 30% compared to the 10-year average.”

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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