Total statewide hotel revenues for the first nine months of 2023 were $4.3 billion (+3.1% vs. 2022, +29.3% vs. 2019). Room supply was 15.2 million room nights (-0.4% vs. 2022, +3.4% vs. 2019), and room demand was 11.5 million room nights (+1.0% vs. 2022, -4.2% vs. 2019).
Hawai‘i hotels statewide reported slightly higher occupancy, average daily rate (ADR), and revenue per available room (RevPAR) in September 2023 compared to September 2022. When compared to pre-pandemic September 2019, statewide ADR and RevPAR were higher in September 2023 but occupancy was lower.
According to the Hawai‘i Hotel Performance Report published by the Hawai‘i Tourism Authority (HTA), statewide RevPAR in September 2023 was $261 (+5.8%), with ADR at $346 (+3.0%) and occupancy of 75.5 percent (+2.0 percentage points) compared to September 2022. Compared with September 2019, RevPAR was 34.3 percent higher, driven by higher ADR (+40.5%) which offset lower occupancy (-3.5 percentage points).
The report’s findings utilized data compiled by STR, Inc., which conducts the largest and most comprehensive survey of hotel properties in the Hawaiian Islands. For September 2023, the survey included 149 properties representing 45,684 rooms, or 82.6 percent of all lodging properties with 20 rooms or more in the Hawaiian Islands, including those offering full service, limited service, and condominium hotels. Vacation rental and timeshare properties were not included in this survey.
Statewide Hawai‘i hotel room revenues totaled $433.0 million (+4.7% vs. 2022, +39.2% vs. 2019) in September 2023. Room demand was 1.3 million room nights (+1.7% vs. 2022, -0.9% vs. 2019) and room supply was 1.7 million room nights (-1.0% vs. 2022, +3.7% vs. 2019).
Luxury Class properties earned RevPAR of $382 (-3.4% vs. 2022, +18.1% vs. 2019), with ADR at $677 (-6.1% vs. 2022, +48.4% vs. 2019) and occupancy of 56.4 percent (+1.6 percentage points vs. 2022, -14.5 percentage points vs. 2019). Midscale & Economy Class properties earned RevPAR of $183 (+7.3% vs. 2022, +42.2% vs. 2019) with ADR at $235 (+4.6% vs. 2022, +48.1% vs. 2019) and occupancy of 77.6 percent (+2.0 percentage points vs. 2022, -3.2 percentage points vs. 2019).
Maui County hotels continued to be impacted by the August 8 Wildfires, but still led the counties in September 2023 RevPAR due to comparatively higher ADR. Maui County hotels achieved RevPAR of $335 (-1.9% vs. 2022, +44.9% vs. 2019), with ADR at $534 (+2.6% vs. 2022, +68.9% vs. 2019) and occupancy of 62.7 percent (-2.8 percentage points vs. 2022, -10.4 percentage points vs. 2019). Maui’s luxury resort region of Wailea had RevPAR of $327 (-24.7% vs. 2022, -13.8% vs. 2019), with ADR at $646 (-21.0% vs. 2022, +40.2% vs. 2019) and occupancy of 50.6 percent (-2.5 percentage points vs. 2022, -31.8 percentage points vs. 2019). Hotels in the Lahaina/Kāʻanapali/Kapalua region were almost exclusively occupied by displaced Lahaina residents impacted by the fires and relief workers. The Lahaina/Kā‘anapali/Kapalua region had RevPAR of $354 (+9.1% vs. 2022, +78.6% vs. 2019), ADR at $535 (+14.2% vs. 2022, +93.6% vs. 2019) and occupancy of 66.2 percent (-3.1 percentage points vs. 2022, -5.6 percentage points vs. 2019).
Kaua‘i hotels earned RevPAR of $322 (+15.4% vs. 2022, +94.2% vs. 2019), with ADR at $398 (+9.7% vs. 2022, +67.0% vs. 2019) and occupancy of 80.9 percent (+4.0 percentage points vs. 2022, +11.3 percentage points vs. 2019).
Hotels on the island of Hawai‘i reported RevPAR at $248 (+1.2% vs. 2022, +62.6% vs. 2019), with ADR at $373 (+8.2% vs. 2022, +68.7% vs. 2019), and occupancy of 66.4 percent (-4.6 percentage points vs. 2022, -2.5 percentage points vs. 2019). Kohala Coast hotels earned RevPAR of $337 (+3.2% vs. 2022, +63.8% vs. 2019), with ADR at $480 (-0.2% vs. 2022, +55.3% vs. 2019), and occupancy of 70.2 percent (+2.3 percentage points vs. 2022, +3.6 percentage points vs. 2019).
O‘ahu hotels reported RevPAR of $222 (+11.8% vs. 2022, +15.7% vs. 2019) in September, ADR at $270 (+4.9% vs. 2022, +19.4% vs. 2019) and occupancy of 82.2 percent (+5.1 percentage points vs. 2022, -2.7 percentage points vs. 2019). Waikīkī hotels earned RevPAR of $216 (+11.8% vs. 2022, +12.5% vs. 2019), with ADR at $260 (+4.6% vs. 2022, +16.2% vs. 2019) and occupancy of 83.0 percent (+5.3 percentage points vs. 2022, -2.7 percentage points vs. 2019).
Year-to-Date (YTD) Quarter 3 2023
During the first nine months of 2023, Hawai‘i’s hotels earned $285 in RevPAR (+3.4% vs. 2022, +25.1% vs. 2019), with ADR at $379 (+2.0% vs. 2022, +35.0% vs. 2019) and occupancy of 75.3 percent (+1.0 percentage points vs. 2022, -6.0 percentage points vs. 2019).
Comparison to Top U.S. Markets
In comparison to the top U.S. markets, the Hawaiian Islands earned the highest YTD Quarter 3 2023 RevPAR at $285 (+3.4%). New York, New York was second at $224 (+20.1%), followed by San Diego, California at $163 (+5.0%).
The Hawaiian Islands also led the U.S. markets in YTD 2023 ADR at $379 (+2.0%), followed by New York, New York at $279 (+8.7%) and San Francisco/San Mateo, California at $226 (+6.4%).
In the first nine months of 2023, New York, New York topped the country in occupancy at 80.1 percent (+7.6 percentage points), followed by Las Vegas, Nevada at 78.5 percent (+4.7 percentage points) and San Diego, California at 75.8 percent (+1.5 percentage points). The Hawaiian Islands at 75.3 percent occupancy was ranked fourth.
Comparison to International Markets
Hotels in French Polynesia ranked highest in YTD Quarter 3 2023 RevPAR for international “sun and sea” destinations at $631 (+29.1%), followed by Maui County ($399, -3.6%). Kauaʻi ($321, +4.4%), Hawaiʻi Island ($295, -4.0%), and O‘ahu ($225, +12.3%) ranked fourth, fifth, and seventh, respectively.
Hotels in French Polynesia led in YTD Quarter 3 ADR at $840 (+17.1%), followed by Maui County ($609, +0.7%) and Maldives ($576, -1.5%). Kauaʻi ($419, +6.3%), Hawaiʻi Island ($416, +0.8%), and O‘ahu ($280, +6.4%) ranked fourth, fifth, and ninth, respectively.
Oʻahu led in occupancy for “sun and sea” destinations at 80.5 percent (+4.2 percentage points), followed by Fiji (78.4%, +10.8 percentage points) and Kauaʻi (76.6%, -1.4 percentage points). Hawaiʻi Island (71.0%, -3.5 percentage points) and Maui County (65.5%, -2.9 percentage points) ranked eighth and twelfth, repsectively.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
