Social media platform is beneficial for travel agencies as they get an opportunity to attract new customers where it helps customers to get the reviews of the destination they are planning to visit.
The social media and destination market is anticipated to flourish at a healthy CAGR of 13.7% between 2023 and 2033. The market is expected to hold a market share of US$ 459.5 billion by 2033 while the market is likely to reach a value of US$ 127.8 billion in 2023.
2018 to 2022 the Global Social Media and Destination Market Outlook Compared to 2023 to 2033 Forecast
The evolution of technology in tourism has redefined the tourism industry. In the era of digitalization, the use of social media for marketing product and services is on peak. Nowadays, almost every travel agency uses social media to showcase or advertise their services to the audience. As the social media user has increased magnificently over the years, it serves as a great platform for travel agencies to reach a mass audience.
There has been a positive and influential impact of social media on travelers and has resulted in significant growth of the hospitality and tourism industry. Moreover, social media in destination marketing can act as an efficient way of marketing that can attract huge audience with just one effective post on social media. Hence social media in destination marketing is the most effective tool in tourism and hospitality industry.
Ease of Use and Transparency of Social Media is Estimated to Boost the Global Social Media and Destination Market
The rising and steady growth in the usage of social media is creating opportunities for social media agencies in tourism industry. Further, social media in destination marketing provides feasibility in marketing the destination service. Social media and destination marketing helps to connect the audience directly and efficiently with ease.
Social media platform enables the interactive platforms for travel agencies to market their destination services in innovative ways. Additionally, it also allows the travelers to provide the review on destinations they have visited which in turn attracts many travelers to the place. Hence social media allows both the parties as well as travel agencies to promote the destination.
Social media platform is beneficial for travel agencies as they get an opportunity to attract new customers where it helps customers to get the reviews of the destination they are planning to visit. Hence, the transparency on social media platforms and ease of use helps to drive the market of social media in destination marketing.
Rise in Participation of Millennial on Social Media Platforms Results in Growth of Social Media and Destination Marketing
The rising participants on social media are fueling the growth of social media and destination marketing. The millennial are techno savvy and they are adding extra edge to social media and destination marketing.
The millennial travel various places and share their content such as check-in, photos, videos and reviews about the places on social media handlers. Apart from that there has been a rise of YouTube travel bloggers in last few years traveling from every part of world and sharing their virtual log content on YouTube channel. Such act from millennials attracts various enthusiastic travelers to travel the places.
Millennials are driving the growth of the social media destination market. Therefore, the key players try to design or create an innovative content on destination marketing to attract youths on social media.
Limitations of Social Media can Restrict the Growth of the Social Media and Destination Market
There is a rise in the growth of participants in social media and destination market but there are certain limitations to the growth. The social media is volatile and it changes with time. The travelers interest on social media platform is subjective and as per the situation. Moreover, the change in government policies or social media polices can create a significant impact on social media and destination market.
Any negative review on destination market post can discourage or change the mindset of various travelers to visit that place. Social media is a rapidly changing platform where the life of the post is temporary. This can act as a restraint for social media and destination market.
Growing Participants on Social Media Platform to Generate Demand or Social Media and Destination Market in India
India attracts billions of travelers every year from abroad and has tons of domestic travelers traveling across the country. India is known for its culture, environment, and heritage and billions of people travel to experience and feel the richness of tourism in India.
The country flourishes at a CAGR of 8.0% between 2023 and 2033. India is also one of the countries with high number of active users on social media platforms.
There is a big opportunity for social media and destination market companies to grow in India, with vast audience. With increasing number of audience in online booking, the agencies can experiment innovative techniques of social media and destination marketing. Meanwhile the trends of hill stations, eco-tourism and other trends can help to trigger the market of social media and destination market in India.
The Growth in Response Rate from Travelers Drive the Social Media and Destination Market in the United States
Tourism in the United States is well organized and has seen exceptional growth in the tourism industry for past few decades. Apart from this, in the United States, travel booking is usually been done via online platforms. The United States held a market share of 4.0% in 2022. Meanwhile, the social media leading companies are mainly located in the United States. Therefore, the social media and destination market get a significant opportunity to bloom in the United States
The agencies frame various strategies and key developments and try to create interactive and attractive content on social media. Further, there is a high response and the United States has seen a prominent growth in social media marketing. With a vast audience on social media, the social media and destination market has an opportunity to grow in the United States.
The leading players operating in the global market are focusing on developing innovative of destination marketing on social media, focusing on content creation, content designing to attract many customers.
Recent Developments: MMGY Global Llc. launched Fort Myers Area Campaign. They position the Fort Myers Area environment, islands, beaches and neighborhoods with unique wild life under the branding. Innovative travel marketing agency, Digital Coconut has introduced its data-driven problem solvers & talented creative for different travel and tourism brands. Guestcentric is planning to onboard guests for hotels through TikTok. The company plans to woo consumers for hotels through the trending video social app.
These insights are based on a report on social media and destination market by Future Market Insights.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.