VisitBritain’s research shows the positive impact that major sporting events can have on a country’s international standing. Following the London
VisitBritain is gearing up to host virtually its flagship global travel trade event ExploreGB, from 21 to 25 March.
Buyers from the UK’s three largest inbound tourism markets, the USA, France and Germany, are attending as well as from
VisitBritain is seeking DMCs and inbound tour operators who can develop and market new Britain itineraries, with a focus on
Visitors who attended a football match also spent more and stayed longer, spending £909 per visit on average, 31% more
Britain as a visitor destination will be in the global media spotlight with the G7 Summit in Cornwall fast approaching
VisitBritain gets the Safe Travels stamp. St Lucia, Fiji and Ethiopia join the ever-growing list of destinations to get world’s
More than 1000 pre-scheduled one-to-one virtual business meetings will take place during the event.
Overall, VisitBritain is forecasting 16.9 million inbound visits in 2021. While this is an increase of 73% on this year,
Attendance is free with registrations set to open from mid-December.