Acquisition will accelerate BirchStreet’s growth within the Select Service Hotel segment.
LAS VEGAS – BirchStreet Systems, a leading global provider of enterprise procure-to-pay solutions to the hospitality sector, announced the acquisition of ReactorNet Technologies, a provider of business spend management software and related solutions to the hospitality vertical. The acquisition further advances BirchStreet’s leadership position in hospitality through enhancing its presence in the select service segment of hotel management, while also providing for new vertical growth opportunities.
Founded in 2000 and based in San Antonio, TX, ReactorNet’s platform supports over $2.0B of annual customer spend across more than 4,000 customer locations and 16,000 distinct users. Its solutions provide core features such as purchasing management, accounts payable automation, capital project management, inventory management, recipe management and reporting and analytics. ReactorNet’s active management shareholders will continue to operate ReactorNet following closing as BirchStreet’s select service offering within hospitality.
“We welcome ReactorNet’s customers to the BirchStreet community and continue our commitment to helping hospitality brands operate more efficiently, make data-driven purchasing decisions and create profitable business outcomes,” said John Fay, BirchStreet’s CEO. “The addition of ReactorNet’s technology, people and expertise strengthens our ability to provide value to all our customers.”
Anita Watts, Co-Founder, ReactorNet said, “We are thrilled to join the BirchStreet family. The resources of BirchStreet and its investors will allow us to accelerate innovation of our products and services to meet the complex needs of our growing customer base. We’ve found a partner who shares our values, culture, and commitment to the success of our customers.”
“BirchStreet helped hundreds of enterprise customers to successfully transform and streamline their procurement operations,” said Brendan Reidy, BirchStreet’s Chairman of the Board. “With the addition of ReactorNet, we see a meaningful opportunity to extend BirchStreet’s presence into the fastest growing segment of hospitality and create a unique value proposition for select-service properties.”
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
