The updates, currently available only in English within the U.S. for users enrolled in Search Labs, utilize content from various websites and user-submitted details on Google. Itineraries are informational only, with no option for direct booking. Users can export finalized itineraries to Gmail, Docs, or Maps.
Google announced a slate of travel updates this week that place it squarely in the travel planning process and give it a lot more insight into purchasing intent in the travel sector.
1. Get trip ideas with generative AI in Search
Exploring a new place is one of the best parts of traveling. But uncovering the best spots to visit (or stay, or eat) can be difficult or time-consuming. So just ahead of the summer travel season, we’re testing new, AI-powered capabilities in Search that can do some of the heavy lifting for you. Now, if you’re opted into Search Generative Experience (SGE) and you ask something like “plan me a 3 day trip to Philadelphia that’s all about history,” you’ll get a set of suggestions that includes attractions and restaurants, plus an overview of your flight and hotel options.
These itineraries will bring together a range of ideas from sites across the web, as well as information like reviews, photos and other Business Profile details that people have submitted to Google for more than 200 million places around the world.
With all of these links and resources organized in one place, it’s easy to dig deeper and learn more about your destination or compare different options. And when you’re ready, you can quickly export your trip ideas to Gmail, Docs or Maps to keep tweaking or share with your travel companions.
This capability is available in English in the U.S. — just enroll in Search Labs and enable SGE to try it out. As with everything in Search Labs, this functionality is experimental. So as you research these trip ideas, share your feedback with a quick thumbs up or down.
2. Find lists of recommendations in Maps
If you prefer to do a bit more hands-on research, we’re making it easier to discover lists of recommendations right in Google Maps — from sites you love and in-the-know locals.
Starting in select cities in the U.S. and Canada, if you search for a city in Maps, you’ll now see lists of recommendations for places to go from both publishers — like The Infatuation — as well as members of the Maps community. We’re also introducing trending, top and hidden gem restaurant lists created by Google Maps, based on what people are interested in or loving in that city.
3. Create even more customized lists in Maps
We’re also adding new tools to help you customize lists you create, so you can easily organize your travel plans or share your favorite spots. When you create a list of places in Maps, you’ll be able to choose the order they appear. So you can organize them by top favorites or chronologically like an itinerary – tailoring your list based on whatever you need. You’ll also be able to link to content from your social channels – like your review of the delicious meal you ate – for more context on why you saved that spot to your list. Both of these updates are coming to Google Maps on Android and iOS globally later this month.
4. Curate your travel wardrobe with Search
Part of the fun of planning a trip is planning your outfits. Our new personalized style recommendations tool can help you easily discover more products you’ll like. When you search for apparel or accessories in the U.S. on mobile browsers or in the Google app — like “men’s polo shirts” — you’ll now see a section labeled “style recommendations.” You can quickly rate options with a thumbs up or down (or a swipe left or right), and get instant results with items that complement your vacation wardrobe. Not quite ready to buy? We’ll remember your preferences for next time to help you narrow down your options much faster.
5. Translate your screen with Circle to Search, or what’s around you with Lens
If you’re traveling somewhere and don’t know the local language, deciphering even basic information can be challenging. Maybe you’ve found a great restaurant to check out, but you need to translate the PDF menu on their website. Or perhaps you’re getting acquainted with local musicians on your favorite streaming app and want to understand their lyrics. Google Translate can help, but copying the text or switching to another app can take you out of your flow. Luckily, Circle to Search, available on select Android devices, will soon let you instantly translate whatever’s on your screen. Simply long press the home button or navigation bar and tap the translate icon.
Translations in Circle to Search will start rolling out in the coming weeks. Circle to Search is currently accessible on Pixel 7+ devices and the Samsung Galaxy S24 series, in all languages and locations where they’re available. And starting this week, we’re rolling out Circle to Search to more Android phones, including foldables, and tablets.1
Meanwhile, if you need to translate something around you, like a street sign or poster, Google Lens can step in to help. Just tap the Lens icon in the Google app and select the translate filter. Lens will automatically detect the source language and blend the translated text over the original.
6. Use multisearch in Lens as your personal tour guide
Lens is also great for exploring the world around you, especially with the latest AI-powered upgrades to multisearch. Just point your camera, ask a question about what you see, and you’ll get helpful insights in an AI overview. Perhaps you’re at a museum and want to know more about a certain work of art. You can snap a photo, ask “why did the artist paint this?” and get a quick overview with the information you need, along with links to dive deeper. It’s almost like having a tour guide in your pocket.
AI overviews on multisearch results are available in English in the U.S. for everyone — no enrollment in Search Labs required. To get started, look for the Lens camera icon in the Google app for Android or iOS.
Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.
She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.
