The new, enhanced and feature-rich Philips Signage 4650 D-Line Series (BDL4650D) takes sustainability and versatility to the next level, delivering paramount picture performance for almost any hospitality environment (including hotels, bars, cafes, restaurants), together with modular, more easily updated and repaired design for extended product lifetimes and enhanced sustainability credentials.
AMSTERDAM – PPDS, the exclusive global provider of Philips professional displays and dedicated AV software, announce the latest evolution in its strategy to bring ever more sustainable digital display solutions to market, with the launch of the new and enhanced Philips Signage 4650 D-Line Series of 4K displays for hospitality environments.
Fuelled by a desire to bring scalable, transformative and future-proof solutions to meet the ever-changing needs and demands of the market, the new Philips 4650 Signage Series brings together the best of Philips D-Line, with a wave of exciting new, updated, and highly innovative features. All delivering a new generation of more sustainable digital signage solutions for the industry.
Designed for 24/7 use, and available in 32”, 43”, 50”, 55”, 65”, 75”, 86”, and 98” variants, the all-new Philips Signage 4650 D-Line Series is equipped with a stunning 4K (3840 x 2160), 500 cd/m2 display*, together with a slick and stylish bezel (11.9mm – 14.9mm*) in a portrait or landscape mountable design.
For maximum versatility, the new Philips 4650 Series also comes equipped with Advanced Super Dimension Switch (ADS) wide-view technology, to deliver faster on-display picture processing for smoother content transitions, remarkable image accuracy, and superior colour reproduction with 178-degree viewing. QuadViewer also allows displays to transform into a bezel-free 2 x 2 videowall, playing multiple content/channels on the same screen, simultaneously – perfect for bar areas.
Behind the state-of-the-art screen, the new Philips 4650 Signage Series also breaks new ground for PPDS, in becoming the first digital signage series in its extensive and evolving portfolio to feature the company’s ‘dual architecture’ modular design.
Continuing the evolution of modular technology debuted on PPDS’ Philips direct view LED range, the 4650’s new modular design brings incredible additional value to customers, allowing for components to easily be detached and replaced in the event of unlikely faults or age-related degradation. This helps to avoid unnecessary unit replacements, significantly extending the product's lifetime, while crucially cutting WEEE disposal.
Putting users in full control and enhancing their sustainability opportunities – including cost and energy savings – the new Philips 4650 D-Line Series is also compatible with PPDS Wave, the company’s evolutionary cloud-based remote display management ecosystem, designed to release the full power and intelligence inside Philips professional displays.
Strengthening PPDS’s evolving ‘total solutions’ strategy beyond hardware, Wave provides extensive remote management opportunities, bringing previously unimaginable levels of control to a fleet of displays of any size, whether in single or multiple locations around the world. This includes the monitoring and control of displays, upgrading firmware, managing playlists and setting power schedules, all from a single, intuitive, tailorable interface.
Robert Hsu, VP Global Product Strategy at PPDS, commented: “At PPDS, we are committed to delivering solutions that support the current and future needs of our customers’ visual communications needs. Equally, we are committed to supporting and guiding them – and the industry as a whole – into a more sustainable and eco-friendly future. The new modular design featured on the Philips 4650 range marks a fundamental change for our displays, providing incredible opportunities for businesses to maximise their investments while helping to reduce their footprint on the planet.”
Fuelled by feedback from the market, together with PPDS' extensive market intelligence and unrivalled global R&D team resources, the new Philips Signage 4650 D-Line Series has also received an extensive list of additional features and updates, designed to meet the ever-changing needs and requirements of its partners and customers alike.
Equipped to support the needs of today and into the future, the Philips 4650 Series has been updated from Android 8 to Android 11, bringing enhanced performance (including software and apps), additional capabilities, and the latest security updates, among others. Optimised for native Android apps, customers can install web apps and software directly onto the display, eliminating the need for, and additional costs of, an external media player.
Adding more convenience and peace of mind to customers, the new Philips Signage 4650 Series has also seen internal storage double, from 16GB to 32GB, allowing more content to be stored directly on the display, with RAM also increasing from 3GB to 4GB, for improved, more consistent speeds and performance.
Working in conjunction with the internal browser, it also serves as a memory cache when streaming online content. If the network ever fails, the internal memory keeps content running by playing a cached version of the content, ensuring that the media stays up even if the network goes down.
Further ensuring screens never go blank, Philips Signage 4650 displays also feature PPDS’ highly acclaimed ‘FailOver’ technology as standard, automatically playing backup content on screen in the instance of an outage.Keeping pace with the advancements in connectivity, and overcoming any potential and frustrating hurdles, all Philips Signage 4650 models from 43” to 98” are Bluetooth 5.2 compatible, and now offer the latest generation of wireless technology, updated from WiFi 2.4 to WiFi 6, allowing for speeds of up to 9.6 Gbps. 4G connectivity – via the CRD22 module included as standard for models from 43” upwards – virtually eliminates connectivity boundaries or limitations for installations.
The new Philips Signage 4650 D-Line Series will be available for purchase from September, with product demonstrations available from local sales teams and in PPDS’ network of PPDS Studios located across Europe, the UK, North America, and now India.
Bart Wouters, International Product Manager, Professional Displays at PPDS, added: “The highly flexible and versatile Philips D-Line series has been an incredible success for PPDS, used for installations all around the world and in almost every environment imaginable. With the new Philips Signage 4650 Series, we have made the best even better. And this is more than just a significant product update. It is a symbol of our sustainability strategy and a commitment to our customers. This is an evolving journey and we have got much more to come, so stay tuned.”
* Excluding 32” models, 400 CD/m2, Full HD
**Bezel 11.9mm on 32” model, 14.9mm on all others.
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