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Strawberry leverages seamless mobile app compatibility of ASSA ABLOY Global Solutions and Zaplox to deploy room keys in Apple Wallet

Strawberry hotels become one of the first outside North America to experience the ease and enhanced efficiency of adopting room keys in Apple Wallet through cooperation with ASSA ABLOY Global Solutions Mobile Access and Zaplox mobile key lifecycle management solutions.

STOCKHOLM – ASSA ABLOY Global Solutions, a leading provider of advanced security technology for the hospitality industry, together with Zaplox AB publ (“Zaplox”), a trusted provider of digital guest solutions for the hospitality industry, have announced the deployment of room key in Apple Wallet by Clarion Hotel Post. The first Strawberry property to deploy the feature via a hotel mobile app integration performed by Zaplox as an official Mobile Access Certified Partner, Clarion Hotel Post represents the first of a growing number of industry businesses leveraging the ASSA ABLOY Global Solutions program in order to effortlessly keep pace with evolving guest preferences and service expectations.

Using room key in Apple Wallet, Clarion Hotel Post guests can conveniently and securely add their room key to the Apple Wallet app on their iPhone or Apple Watch, and simply tap their device to unlock their room, as well as access locations throughout the property, including the gym, roof-top pool and spa areas. Together, ASSA ABLOY Global Solutions and Zaplox help alleviate some of the complex and time-consuming integration processes that often come with higher deployment costs.

“Guests today more than ever value faster and more convenient service, however, there’s a lot that goes into deploying a digital platform to ensure that it runs smoothly with existing systems which can often lead to headaches and complications,” said Christian Lundén, Vice President of Strategic Growth at Strawberry. “Both ASSA ABLOY Global Solutions and Zaplox have shown that hotels can continue to keep pace with evolving guest trends without having to make sacrifices to operational efficiency and without resulting in additional challenges for our onsite property team.”

As a leading provider in mobile key lifecycle management solutions, the Zaplox integration functions by integrating Strawberry’s guest-facing mobile app with ASSA ABLOY Global Solutions’ Cloud-based access management technology and VingCard locks. As previously announced, Zaplox is developing its technology platform to offer the next generation of mobile keys to existing and new customers. Its SaaS platform is designed to enhance the guest experience by providing mobile key access to any door for easy guest access.

“Driving innovation in mobile self-service solutions through close collaboration with our technology and business partners has always been a priority for Zaplox. We are thrilled to have the opportunity to contribute our experience, expertise, and technology to the next generation of mobile keys. Mobile keys are a crucial component of the hotel’s comprehensive offering, and we are very pleased to be able to support Strawberry when they now take the next steps in their guest experience by launching room key in Apple Wallet,” says Tess Mattisson, President & CEO of Zaplox.

“Hotel businesses today have little choice but to adopt technologies that address guest expectations for instant and convenient service, with digital key solutions such as Mobile Access and room key in Apple Wallet often representing the industry’s best capabilities in addressing these two vital guest needs,” said Richard Eastburn, Senior Director and Head of Project Management at ASSA ABLOY Global Solutions. “Strawberry is a world-leading industry organization and we are honored to provide them with the latest in digital key technology, allowing them to maintain a competitive business that continues meeting the increasing demands of today’s travelers.”

Room key in Apple Wallet is supported by VingCard door locks and Vostio Access Management by ASSA ABLOY Global Solutions. Room keys in Apple Wallet take full advantage of the privacy and security built into iPhone and Apple Watch. When or where a guest uses a room key in Apple Wallet is never shared with Apple or stored on Apple servers. If an iPhone or Apple Watch is misplaced, the guest can use the Find My app to lock the device and help locate it.

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Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.

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