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Expansion Policy
What is your policy to strengthen your company worldwide?
We are expanding outside Germany, especially around the Mediterranean. As such, we have just announced that we will run a Maritim Resort and Suites in Estepona, Costa del Sol, which will open in summer, 2008. Our partner in identifying new projects abroad is HMS International GmbH from Cologne, an associated partner of Maritim. Under the umbrella of this cooperation, Maritim already runs hotels in Bali, Djerba, Yasmine Hammamet (both Tunisia) and Belek (Turkey).
What are the main obstacles – benefits in expanding your brand?
Main benefit is that the brand name becomes more exposed and known outside our core market Germany. There are currently 44 Maritim Hotels, 36 of which are in Germany.
Which destinations have more dynamic potentials?
Certainly the European cities are a more dynamic market for us. Our city hotels in Germany are specialized on conferences and meetings and European cities offer potential in this sector, too.
How did your company expand the previous decade and where are you going to invest in the next decade?
We did expand mostly around the Mediterranean but also within Germany (new hotels in Berlin 2005, Dresden May 2006 and soon in Düsseldorf – November 2007).
We are looking at new options in European cities and around the Mediterranean. The plan is not to invest as such but to run hotels by management contracts.
Countdown for Maritim Hotel Dresden
Maritim cornerstone ceremony at Düsseldorf Airport
Maritim soon on the Costa del Sol
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
