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Hotel pipeline

Hotel development pipeline in sub-Saharan Africa overtakes the north

The 49 countries of SSA now have a development pipeline that is over 40 per cent greater than the five countries in North Africa, in double the number of hotels. By contrast, North Africa, which has experienced negative growth in 2014, continues to be negatively impacted by the unrest in many markets in the region, particularly Egypt.
  • Travel ecommerce

    Leading travel ecommerce sites struggle with digital marketing data quality

    The research report titled "The ROI of Marketing Technologies: How the Top Travel Sites Stack Up" shows that only 89.3% of all pages audited have a web analytics tag; and 36.8% of pages report inflated page view metrics across all sites. These factors contribute to poor data quality for some of the web's biggest digital marketing spenders.

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