This partnership with Experient allows CMSA to leverage unified technologies, event experience, depth of knowledge, and data driven insights to enhance attendee and exhibitor experiences.
FREDERICK, MD – The Case Management Society of America (CMSA) utlized Experient’s Engage Unfied Mobile App as their official event app for the 2014 CMSA Annual Conference & Expo to enhance the on and off-site experiences of attendees and exhibitors. As the official registration provider for the event, Experient tied the registration data to Engage, allowing event organizers an ability to track demographic data from registration and behavioral data from the mobile app.
“Our team wanted an app that was flexible, intuitive and user friendly,” said Scott Kerr, CMSA’s Director of Meetings Management & Event Strategy. “Experient delivered that and more, as Engage integrated seamlessly with our registration system. Over 60% of our guests downloaded it, making the resulting data convergence incredibly valuable.”
This partnership with Experient allows CMSA to leverage unified technologies, event experience, depth of knowledge, and data driven insights to enhance attendee and exhibitor experiences. It also casts further proof that Experient is the event industry’s leading registration provider.
The Case Management Society of America is dedicated to the support and advancement of the case management profession through educational forums, networking opportunities, legislative advocacy, and establishing standards to advance the profession. It is based in Little Rock, Ark., and serves more than 20,000 members/subscribers and over 70 affiliate and pending chapters. CMSA’s Annual Conference & Expo is the largest healthcare event bringing together case and care managers from across the care continuum. CMSA’s unique position as the most expansive multi-disciplinary case/care management organization in the United States attracts the highest caliber of attendees, speakers, products and services available in the industry today.
Experient, a Maritz Travel Company, leads the Meetings & Events Industry as one of the best-known and most respected brands in the world. This reputation is earned with each meeting, convention, tradeshow, conference, sporting event and exhibition produced for clients. Professionals are dedicated to Perfecting the Event Experience through experience design, attendance building, risk management and security, revenue generation and cost savings, and event intelligence. Across the globe, association, tradeshow, sports and government clients turn to Experient for the best in unified registration and housing, event planning and management, site sourcing and contract negotiation, mobile event platform, lead retrieval, data management and marketing. Experient creatively engineers and fully integrates the total event experience–one that is distinct, memorable and remarkable–while driving data analytics and bottom line results.
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