Between the two brands, there are 26 different cycling and walking holidays across France, Italy, Croatia, Slovenia, Austria, Germany and Portugal, including a number of exciting NEW itineraries for 2016.
Travel and lifestyle agency, White Tiger PR, has been appointed by BSpoke Tours and Cycling for Softies to execute a public relations campaign to raise awareness of the brands amongst avid cyclists and walkers.
Launched in December 2014 by the travel experts at Ski Solutions, BSpoke Tours specialises in cycling and walking holidays in seven European countries. All routes and itineraries have been expertly curated with many tried and tested by former Olympic cyclist Stephen Bent.
Cycling for Softies is a luxury operator, offering gourmet cycling holidays to rural France. Acquired by Ski Solutions in November 2015, it sits alongside BSpoke Tours in the new Activities Division. Cycling for Softies marks its 35th anniversary in 2016.
Between the two brands, there are 26 different cycling and walking holidays across France, Italy, Croatia, Slovenia, Austria, Germany and Portugal, including a number of exciting NEW itineraries for 2016.
Craig Burton, Managing Director of Ski Solutions, BSpoke Tours and Cycling for Softies said: “We have spent the last two years developing our Activities Division to ensure the product meets the requirements of our loyal client base. We are thrilled to be in a position to officially launch BSpoke and to re-launch Cycling for Softies, which has been synonymous with great customer service and authentic cycling experiences for over three decades.”
He continued: ”Cass and the team at White Tiger PR have represented Ski Solutions for a number of years, providing a highly driven and successful campaign. They have devised a PR plan to help raise awareness of these additional two brands ahead of and during the peak holiday booking season.”
Cass Helstrip, MD of White Tiger PR said: “Entering an Olympic year, the news agenda is going to be dominated by sporting stories, which presents a huge opportunity for these two very different activity companies. We will utilise our vast media contacts to ensure strong visibility during this time, targeting experienced cyclists, those returning to the sport and first timers.”
Tatiana is the news coordinator for TravelDailyNews Media Network (traveldailynews.gr, traveldailynews.com and traveldailynews.asia). Her role includes monitoring the hundreds of news sources of TravelDailyNews Media Network and skimming the most important according to our strategy.
She holds a Bachelor's degree in Communication & Mass Media from Panteion University of Political & Social Studies of Athens and she has been editor and editor-in-chief in various economic magazines and newspapers.
