The 2nd National Aboriginal Tourism Showcase is part of Rendez Vous Canada (RVC), Canada’s largest tourism trade show supported by Destination Canada (DC), several industry sponsors, and managed by the Tourism Industry Association of Canada (TIAC).
COAST SALISH TERRITORY – VANCOUVER, BRITISH COLUMBIA – Aboriginal Tourism Association of Canada (ATAC) continues to build Aboriginal tourism in Canada. This week ATAC is pleased to announce there will be thirty-one (31) Aboriginal tourism experiences and Aboriginal marketing organizations participating in the second (2nd) National Aboriginal Tourism Showcase in Montreal in April. The 2nd National Aboriginal Tourism Showcase is part of Rendez Vous Canada (RVC), Canada’s largest tourism trade show supported by Destination Canada (DC), several industry sponsors, and managed by the Tourism Industry Association of Canada (TIAC).
ATAC Chair/CEO Mr. Keith Henry stated, “I am very pleased with the growing support for ATAC as our industry builds the National Aboriginal Tourism Showcase, one of our key annual marketing tactics. The National Aboriginal Tourism Showcase is the vision of ATAC to create tangible marketing opportunities for market ready/export ready Aboriginal tourism businesses in Canada during RVC each year.”
Mr. Keith Henry added, “In 2015 the National Aboriginal Tourism Showcase featured 17 Aboriginal businesses and the results were excellent in terms of media interest, increased buyer appointments, and growth of the national Aboriginal tourism brand. ATAC established the goal to feature twenty-five (25) Aboriginal experiences at our 2nd National Aboriginal Tourism Showcase. The final result of 31 Aboriginal businesses demonstrates dramatic growth and growing national Aboriginal tourism industry support. These 31 businesses will feature some of Canada’s best Aboriginal tourism experiences from throughout Canada. In fact, 12 of the Aboriginal businesses are brand new to RVC. Therefore, I expect significant excitement from buyers within international and domestic markets given the growth of our industry.”
ATAC Chair Henry concluded; “We are working to ensure effective buyer appointments for the Aboriginal tourism businesses and planning additional marketing tactics during RVC. As such, ATAC is also planning an invitation only travel media event and sponsored lunch during RVC to continue to raise marketing awareness and opportunities within Aboriginal tourism for the broader tourism industry.”
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