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New social living concept set to launch in Germany: Ascott’s lyf brand to settle in Frankfurt

lyf
lyf Bugis Singapore, rendering.

Attractive location near the European central Bank in Frankfurt’s Eastend offers contemporary accommodation for the next generation of travellers.

UK – The new social living brand lyf, from The Ascott Limited (Ascott), one of the leading international providers of serviced apartments, hotels and co-living properties, celebrates its German debut in Frankfurt. Germany’s first lyf concept will be revealed in Frankfurt’s Eastend neighbourhood this summer, near the European Central Bank (ECB), overlooking the River Main. The property offers 100 rooms, a bar and a restaurant.

lyf stands for ‘live your freedom’ and was first presented in Singapore in 2019. The brand is aimed at a new generation of travellers who stand for curiosity, togetherness, authenticity, creativity and freedom, such as digital nomads, tech entrepreneurs and start-up founders. For them, lyf is intended to be the first choice when travelling to a location for a short or long period of time or even relocating their permanent residence there. The opening of lyf Frankfurt is planned for July 1, 2024.

Frédéric Carré, Regional General Manager UK, Germany, Belgium, Georgia & Spain at The Ascott Limited comments: “lyf takes the idea of co-living to a new, higher level – social living. It stands for much more than traditional accommodation, as guests have the opportunity to meet, socialise, cook and experience something together.

“We are delighted to partner with Art-Invest, a well-known, German real estate developer that owns the lyf building. The design and nature of the current lifestyle hotel with a focus on collective and communal experiences is a unique opportunity for a conversion into a lyf property in one of Germany’s most international cities with residents from more than 175 countries. The metropolis on the river Main is a perfect location for lyf, as this concept is designed to bring people together regardless of their origin or cultural background.”

With the Eastend, Ascott has chosen an up-and-coming Frankfurt neighbourhood for the first lyf in Germany. It is located directly on the waterfront, has spacious green areas and is close to numerous theatres and other cultural attractions. In addition to various room categories and sizes, lyf Frankfurt will offer its guests the Bond social kitchen, the Connect co-working lounge, a rooftop bar, an additional terrace and a restaurant.

Already more than 30 lyf locations worldwide

There are currently over 30 lyf locations worldwide with more than 5,500 units, which either already welcome guests or, as in Frankfurt, are in the planning stage. In addition to Frankfurt, Ascott has also announced new lyf properties in Sydney/Australia, Bali/Indonesia, Tokyo/Japan, Georgetown on Penang/Malaysia and Kuala Lumpur/Malaysia. Ascott plans to grow to a total of 150 lyf locations with more than 30,000 units by 2030. Last year, Ascott also brought lyf to, among other locations, Manila/Philippines, Xi’an/China and Vienna/Austria, where a European lyf location opened its doors for the first time in November 2023 with lyf Schönbrunn Vienna.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.

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