Hotelbeds launches new partnership with VisitDallas to drive inbound tourism from the United States, with a particular focus on mid-week and long weekend visits. The campaign will target Hotelbeds’ extensive network of travel trade buyers in the US and will highlight the many attractions Dallas has to offer for all travellers.
PALMA, SPAIN – Hotelbeds has announced a new deal with VisitDallas, an independent, not-for-profit organization that promotes Dallas as a business and pleasure destination, to drive domestic in-bound tourism to the US city.
This campaign is designed to drive domestic leisure tourism to Dallas, with a particular focus on weekday and long weekend visits. Throughout the promotion travel advisors will be introduced to the incredible opportunities that the Texan city of Dallas has to offer: its wide offer of art, culture and music, sporting events, gastronomic offerings, and the city's unique culture.
The company strongly believes in Dallas' potential as a tourist destination, as it has consistently been one of the top producing destinations in the U.S. for Hotelbeds. As a result, the Hotelbeds sourcing team has secured exclusive rates and promotions at local hotels for its network of travel advisors – special offers created to support this campaign and attract US travellers, while helping to drive the city's tourism recovery.
The campaign, which will run throughout the summer – from early July to the end of September –, will be available through Hotelbeds' two main distribution channels: Bedsonline, targeting retail travel agencies, and Hotelbeds, focused on wholesale distribution.
Gareth Matthews, Marketing, Communications & CSR Director at Hotelbeds, commented: “It is great to be working with VisitDallas once again to fuel their tourism recovery. Dallas has historically been one of the most consistent performing destinations in our US portfolio and we have a great inventory of hotels that our Sourcing team has spent years developing strong commercial relationships with. Big thank you to Mark Thompson and Liliana Rivera from VisitDallas for their continued partnership and trust in Hotelbeds’ Destination Marketing team to promote their great destination to the travel trade and fuel the recovery efforts.”
Mark Thompson, Senior Vice President Visit Dallas, added: “VisitDallas is honored to partner with Hotelbeds to promote our city to consumers as visitors’ desire to travel increases. We are excited that our hotels are putting together attractive offers for visitors to enjoy and look forward to seeing them exploring our city. Hotelbeds is a longtime partner and friend of VisitDallas and we are thrilled that we can come together through this campaign to support our hospitality industry’s recovery.”
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