When the Hospitality Sales & Marketing Association International (HSMAI) holds its fourth Internet Marketing Strategy Conference in New York City…
When the Hospitality Sales & Marketing Association International (HSMAI) holds its fourth Internet Marketing Strategy Conference in New York City on Friday, April 29, 2005, it will mark the first time the program will combine the thoughts and talents of HSMAI’s Hotel Internet Marketing and Cruise Internet Marketing special interest groups. Held in conjunction with TravelCom, the Travel Internet Marketing Strategy Conference will take place at the Marriott Marquis in New York City.
Designed to bring leading industry experts together to discuss the hottest issues and trends in Internet marketing, the conference will focus on measuring the success of Internet marketing through metrics, which will unite leading brand and merchant model experts from the hotel, cruise and airline industries as they present stimulating ideas and facilitate interactive discussion.
“This follows on the heels of the three hugely successful Hotel Internet Marketing Strategy Conferences held in the last year which were praised for their outstanding content, issues debated and top-level participation,” states Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI.
“Metrics and Customer Intelligence are among the most important issues facing Internet marketers today, and by building a conference around these influential topics we have created a forum that is extremely vital for this special interest group,” states Jens Thraenhart, executive director, marketing & strategy, Fairmont Heritage Place, chair of the HSMAI Hotel Internet Marketing Special Interest Group and chair of the HSMAI Travel Internet Marketing Organization (TIMO).
TravelCom, April 27-29, 2005 at the Marriott Marquis in New York City, will cover critical issues in travel marketing and distribution relevant to online and offline firms alike. Get current, actionable information to attain, and sustain profitability. Network with more than 1,400 travel industry leaders, hear keynoters from Starwood Hotels and Resorts, Expedia, Cendant and Forrester Research, and participate in highly interactive sessions.
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