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The Tourism Advisory Committee held its last meeting prior to the Johannesburg World Summit

The Tourism Advisory Committee (TAC<.>) was established at the beginning of the year to ensure that tourism achieves the maximum…

The Tourism Advisory Committee (TAC<.>) was established at the beginning of the year to ensure that tourism achieves the maximum benefits from this huge event. Chaired by Dr Tanya Abrahamse, Executive Director of the Tourism Business Council of South Africa, the TAC comprised of members from a broad spectrum of tourism role-players, including the Department of Environmental Affairs and Tourism, Provincial Tourism, City of Johannesburg, South African Tourism, Johannesburg World Summit Company and key industry associations.



The committee has engaged in a number of key activities vital to our visitors having a good, exciting time such as: Safety and security information; Training of frontline workers; Packaging day tours; Packaging country-wide tours; Facilitating transport permits; Developing media tours and Marketing and communications.



To date, over two hundred and forty day-tours have been crafted by the appointed destination marketing company under the guidance of the committee. Already strong interest has been shown in these tours with enquiries and bookings coming in on a daily basis. The appointed tour coordinating company for the Johannesburg World Summit, Lefase, has been hard at work creating exciting packages for pre- and post- summit tours to encourage our visitors to stay longer and tour the country. The TAC considered these packages in terms of innovativeness, unique African experience, environmental best practice, pricing, empowerment, SMME involvement and transfer of skills.



The Johannesburg World Summit is a unique opportunity to display the wide variety of tourism experiences that Southern Africa has to offer and we are privileged to be able to showcase these to the world, said Abrahamse.



Preparation for the summit has given us an opportunity to roll up our sleeves and tackle the practical issues on the ground affecting tourism in the region, she continued. The TAC has proved to be a highly effective forum to share practical information and work together. We will continue meeting to institutionalise the learnings. Legacy issues such as permits, safety, quality and standards, synergy of marketing efforts, offerings for future events and training are some of the issues that will remain on our agenda.



We have reconfirmed the wealth of tourism offerings within the region with even seasoned industry players being amazed at the range of things to do and see in Johannesburg alone, not to mention the rest of the South Africa and the region as a whole.



We are ready for our visitors and are confident that South Africa and all those involved will do us proud. We are certain that once these visitors get a taste they will come back for more.
added Dr Abrahamse.

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