The US state of Nevada opened a tourism office in Beijing, the first of its kind among all American states…
The US state of Nevada opened a tourism office in Beijing, the first of its kind among all American states. Lieutenant Governor Lorraine Hunt said, the office will be the window for Chinese people to understand western
America and provide convenience for American people travel in China. Over 100 years ago, Chinese railway and mine workers contributed to Nevada`s development. Now tourism has built a bridge for the two sides.
State Tourism Director Bruce Bommarito welcomed Chinese visitors to appreciate the West cowboys show, the magnificent Grand Canyon or try their luck in Las Vegas. He hoped the direct air link will be soon open between Beijing or Shanghai to Nevada. America`s seventh largest state, Nevada is the most mountainous state in the United States and world`s third gold mining place.
The Nevada Commission on Tourism (NCOT) will officially open Nevada`s first tourism office in Beijing June 11, becoming the only U.S. state tourism department to be represented in the People`s Republic of China, Lt. Gov. Lorraine Hunt announced Wednesday.
Hunt, NCOT chair, will lead a delegation of Nevada tourism and hotel industry representatives to China to celebrate the opening of the new office and conduct a tourism-building mission with Chinese government and tourism officials and airline representatives.
Opening the only U.S. state tourism office in China is a big step forward for Nevada because it establishes our presence in this country of 1.4 billion people, enables us to build tourism with this highly lucrative market and demonstrates to the Chinese people our state`s intense interest in having them visit, Hunt said.
Nevada is the only U.S. state to obtain the required certification by the China National Tourism Administration (CNTA) to operate an office in China, an achievement that took many months to accomplish. The agency usually certifies only national tourism offices, not those of individual states or provinces, but since the United States has no national tourism office, Nevada was able to get the permit.
NCOT has been very proactive in working with the Chinese government to obtain the certification required to open a tourism office in Beijing, NCOT Executive Director Bruce Bommarito said. The fact that Nevada is the only state to be officially represented in China provides us the advantages of having a constant presence in the world`s fastest growing economy. We believe tourism between the United States and China will be very significant in the future. China has at least 100 million and as many as 300 million people who can afford to travel, and it is in Nevada`s economic interest to make every effort to earn their business through tourism.
Nevada is a popular destination among the Chinese, and tourism officials in China say that over 90 percent of the 250,000 who travel to the United States from China go to Nevada, primarily Las Vegas.
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