Tourism receipts (preliminary estimates)
Tourism receipts were estimated to reach S$18.8 billion from January to December 2010. Cumulative tourism receipts for January to December 2010 were estimated to reach S$18.8 billion, exceeding the year’s forecast range of S$17.5 – 18.5 billion. All components of tourism receipts grew by double-digit in 2010. Shopping, Sightseeing & Entertainment and Accommodation made up 61% of tourism receipts…
Tourism receipts (preliminary estimates)
Tourism receipts were estimated to reach S$18.8 billion from January to December 2010. Cumulative tourism receipts for January to December 2010 were estimated to reach S$18.8 billion, exceeding the year’s forecast range of S$17.5 – 18.5 billion. All components of tourism receipts grew by double-digit in 2010. Shopping, Sightseeing & Entertainment and Accommodation made up 61% of tourism receipts. The high growth of 49% in tourism receipts is attributed to higher per capita spending and strong international visitor arrivals due to positive economic sentiment, and the opening of two IRs in 2010.
International visitor arrivals
International visitor arrivals to Singapore hit 11.6 million in 2010. International visitor arrivals to Singapore reached 11.6 million in 2010, registering a year-on-year increase of 20%. Visitor days1 were estimated at 45.6 million days, a year-on-year increase of 17% in comparison with January to December 2009.
Country performance
Indonesia, P R China, Malaysia, Australia, and India were Singapore’s top five international visitor-generating markets. From January to December 2010, Indonesia (2,305,000), P R China (1,171,000), Malaysia (1,037,000), Australia (880,000) and India (829,000) were Singapore’s top five international visitor-generating markets. These five markets accounted for 53% of total international visitor arrivals for 2010. In 2010, Malaysia (+36%), Thailand (+35%), South Korea (+33%), Hong Kong SAR (+32%), and Indonesia (+32%) registered the highest growth rates amongst the top 15 markets.
Gazetted hotel industry performance
Gazetted hotel room revenue was estimated at S$1.9 billion, an increase of 21.8% over 2009. The overall average occupancy rate (AOR) from January to December 2010 was 86%, an increase of 9.8 percentage points compared to the same period a year ago. The AOR for all tiers was also higher compared to the same period last year, with the Economy tier posting the largest increase of 15.6 percentage points. Overall average room rate (ARR) reached S$212, an increase of 12.2%. The Mid-Tier hotels registered the highest growth (+18.6%) compared to other tiers. As a result of both increasing AOR and ARR, overall revenue per available room (RevPar) increased by 26.6% to register S$182 in January to December 2010. All hotel tiers registered double digit growth versus a year ago, and Economy tier outperformed the rest (+39.4%).
Overall room revenue reached S$1.9 billion, an increase of 21.8% in January to December 2010, compared to the same period in 2009. Across all hotel tiers, room revenue of the Mid-tier hotels showed the highest growth (+49.1%) in 2010.
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
