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SAS announces next step in its alliance transition journey


SAS EuroBonus members will enjoy loyalty benefits similar to those offered today with Star Alliance airlines with most of SkyTeam’s airlines.  

SAS announced exciting details about the next chapter in its future commercial relationships. SAS will remain in Star Alliance through August 31, 2024, and customers can start enjoying benefits with most SkyTeam airlines beginning September 1, 2024.

SAS is in advanced negotiations with SkyTeam and many of its member carriers to develop and grow extensive commercial relationships. “We look forward to giving our customers access to 19 new airlines and more than 1,060 destinations around the globe. Customers will enjoy continued access to their favorite cities and regions, while enjoying more travel options to previously unserved destinations.”

“We are thrilled to progress on our alliance transition journey and pave the way for delightful new destinations and loyalty program benefits across the world. Our focus now is to guide customers and our EuroBonus members on each step during this transition. We look forward to sharing more details as our journey progresses, with the aim to create a smooth transition to an exciting travel future with us,” says Chief Commercial Officer at SAS, Paul Verhagen.

SAS have worked closely with both Star Alliance and SkyTeam and many of their members over the last 6 months to ensure a smooth transition for all customers and our EuroBonus members. All customer benefits of Star Alliance, including earn and burn of EuroBonus points, lounge access and other benefits along the customer journey will remain through August 31, 2024. EuroBonus will remain SAS’ loyalty program, also after SAS leaves Star Alliance.

Two million passengers traveled with SAS during March

Two million passengers traveled with SAS in March, a 5 percent increase compared with the same month last year. SAS’ capacity increased by 15 percent and RPK increased by 20 percent, compared with March 2023. The flown load factor for March was 79 percent.

“We are pleased to see that 2 million passengers traveled with SAS in March, which includes the Easter weekend this year. During the month, the U.S. Court approved SAS’ plan of reorganization, which is a major milestone for SAS FORWARD and sets a clear path for us to exit the restructuring proceedings. SAS has also signed a new agreement with the Norwegian Armed Forces for strategic air evacuation, which means we will continue these proud assignments using lower emission Airbus A320neo aircraft following the phase-out of the current aircraft in 2025. Finally, we are proud that SAS was yet again voted the most sustainable company in the aviation industry among Swedish and Danish consumers,” says Anko van der Werff, President & CEO of SAS.

Co-Founder & Chief Editor - TravelDailyNews Media Network | Website | + Posts

Vicky is the co-founder of TravelDailyNews Media Network where she is the Editor-in Chief. She is also responsible for the daily operation and the financial policy. She holds a Bachelor's degree in Tourism Business Administration from the Technical University of Athens and a Master in Business Administration (MBA) from the University of Wales.

She has many years of both academic and industrial experience within the travel industry. She has written/edited numerous articles in various tourism magazines.