Travelers usually anticipate travel disruptions to be both disappointing and chaotic. But with your efforts, you can show them that it doesn’t have to be this way. This will help you gain loyal clients.
With the technology we have today, travel has become an expanding market. Generally, the passion and urge to travel are personal. However, the reasons why people present the best of themselves when they travel are mainly universal.
The record growth of travel has been attributed to several factors. But as expected, this increased growth causes an increase in competition to win over the minds and hearts of travelers, especially students. To get ahead in the game, you must learn how to awaken loyalty in these travelers.
Give them control
Safety is always on a traveler's mind and they will always have the willingness to pay more for this. According to surveys, families with children are even more conscious when it comes to safety compared to students and other young consumers between 18 and 40 years of age.
Also, students who have gotten used to staying at home are more likely to feel more trusting when they gain control over their surroundings while traveling. You must use this touchpoint by giving your clients the assurance that they will have some control over their environment.
Offer flexibility
The most important thing to focus on is to rebuild confidence in traveling along with loyalty. You can do this by offering flexibility. Here are some ways to do this:
- Focus on passenger's hygiene and health to ensure their continued safety throughout their travels.
- Proactively communicate how safe the travelers will be.
- Avoid charging for any changes in reservations.
- Offer digitalization throughout their journeys.
- Reconfigure your loyalty programs with more focus on recreational travel while ensuring loyalty even from travelers who don't travel frequently.
Writing an essay to build trust
When it comes to understanding their emotions better, students can turn to writing. By writing an essay, they can understand their emotions more profoundly. Looking at free essay samples will yield excellent results as they will also learn how to trust the world more while traveling. Samplius is the best site to find loyalty essays. If you have any clients who need professional help for essays that will encourage them to go back to traveling, this service is an excellent option.
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Trusting the world through travel
Listening to the news every day regarding everything that's happening will make the world seem like a scary place. Right now, we should all be very careful of the climate of safety and even our surroundings in certain countries.
Still, even in the countries that are often depicted as frightening or foreign, there is a lot of beauty to see in them too. Of course, this doesn't mean that people all over the world should pack their suitcases and head to the uncharted wildernesses of these dangerous places right away.
Instead, you can move things along by showing the benefits of putting trust in the kindness of other people. It isn't easy to feel afraid of entire countries or regions after experiencing their otherwise ordinary lives.
Traveling on a budget allows students to witness how foreigners live their lives, see their smiles, converse with each other, do their chores, explore their cities, play with their children, or just spend time in nature.
All of these simple experiences can make students and other travelers feel refreshed and happy. Such experiences allow them to be more open, more trusting, and break down barriers in culture, race, and religion.
Find the right timing
You can gain the opportunity to win any student traveler's heart by the experiences you provide, especially when unexpected things happen. At times, disruptions in travel occur – this is an inevitability when traveling.
In such a case, one important question that arises when this happens is, "Do your clients feel that you have their backs when things do not proceed as planned?" How you will handle travel disruptions can either further drive loyalty from your clients or detract from everything you worked so hard to establish.
If you can come up with a way to measure your travelers' experiences, you can evaluate your performance. From that, you can create new value for your loyalty program. Through this, you can transform the inevitable disruption into the perfect example of what your brand is and stand out from the rest of the competition.
Conclusion
Travelers usually anticipate travel disruptions to be both disappointing and chaotic. But with your efforts, you can show them that it doesn't have to be this way. This will help you gain loyal clients. You can even try to implement contextually relevant and personalized communication to your student travelers.
Main image: Summer photo created by gpointstudio – www.freepik.com
Michael Stoddard is a freelance writer and blogger. He works with businesses around the world, helping them boost profits. In his free time, Michael travels and writes his own book.
