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Event: Sales and Marketing in Travel Europe 2005
When: September 13-14 2005
Where: The Marriott, Berlin
Orginiser: EyeforTravel
Powerful tools to enhance your online strategies, maximise your site’s visibility – and
dramatically boost sales
Europe’s online travel industry experts join forces and show you how to profit from cutting-edge solutions that are guaranteed to generate additional revenue
Find out how to…
–CONVERGE your offline and online strategies and brand, whilst maintaining your identity and values and increasing your exposure to customers
–MEASURE the true performance of your online marketing campaigns – and fine-tune them to increase your ROI
–EVALUATE the latest trends in online travel marketing and decide how to establish the optimal marketing mix for your particular business
–ASSESS how meta-search is going to shape the future of online travel marketing – and what you must do now to take advantage
–GET TO GRIPS with the pros and cons of using search as an online marketing tool and tailor your strategy to appeal to the diverse European market
–TARGET your customers more effectively by understanding how they use search engines to research and buy travel online
–ENSURE you retain control of your brand – and discover how to exploit it to gain new customers
Theodore is the Co-Founder and Managing Editor of TravelDailyNews Media Network; his responsibilities include business development and planning for TravelDailyNews long-term opportunities.
